Fashion
World Cup 2026: Counterfeit vs. official, the growing challenge of identifying fake football shirts
Paris - The official shirt for 110 euros or the counterfeit for ten times less? With the 2026 World Cup approaching, the continuous rise in shirt prices is pushing many fans towards a parallel market of ultra-realistic replicas, which is controlled by criminal networks. "It is almost impossible to tell the difference between the two," a member...
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Business|marketing Member
Adidas: Timothée Chalamet campaign creates buzz ahead of the 2026 World Cup
One month ahead of the 2026 World Cup, Adidas has unveiled Backyard Legends, an advertising campaign featuring Timothée Chalamet alongside living football icons. The film highlights the German brand's ambition to bolster its lifestyle image. Titled Backyard Legends, the Adidas campaign is a five-minute short film. It brings together a celebrity...
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