“Fewer adjectives, more evidence”: Hohenstein Americas MD on the future of clothing tags

Do terms like “performance,” “breathable,” “durable” and others on clothing tags actually mean anything? And how can consumers know from the label itself which claims are fake and which ones are based on scientifically proven facts? FashionUnited spoke with Ben Mead, managing director at Hohenstein Americas about ‘safe’ claims for brands, red...

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