Retail|Study
Negative in-store experiences costing retailers $262 billion in sales
American retailers are struggling to maintain customer satisfaction, with negative in-store experiences costing the retail sector up to 262 billion dollars in lost revenue, according to a recent study from customer experience (CX) expert Forsta. After analyzing 50,000 online reviews from US and UK physical retailers, Forsta found that 48 percent...
Business
'Fashion Future': What do younger generations demand from the fashion industry?
Fashion has always been obsessed with youth, but while designers look to the younger generation as a source of inspiration, the generation they are courting is rarely represented when it comes to concrete questions and decisions. Trend seminars and retail conferences repeatedly emphasize the importance of attracting Generation Z - born between...