Business|Interview Member
Yoox CEO on how the platform is shifting luxury from aspiration to participation
Yoox chose Milan Design Week to present an immersive installation created in collaboration with Viennese digital artist Keta Bart. The project combines experiential design, digital art and artificial intelligence. It reinterprets one of fashion's most intimate rituals, entering and staying in the fitting room, transforming it into an opportunity...
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Retail|Interview
How Coach is using experiential retail to reach Gen Z consumers
Coach, known as the ‘original American house of leather,’ is currently in its transformation era under creative director Stuart Vevers, merging its craftsmanship legacy with a cool, aspirational New York attitude, by focusing on immersive experiences designed to target Gen Z consumers by championing self-expression. Its latest experiential...
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