Fashion news and fashion jobs

Why gift guides have lost their gloss

Holiday commerce has gotten more tedious with the onslaught of the gift guide, which has devolved into a ubiquitous marketing mechanism that has consumers rolling their eyes and scrolling past. What was once a curated selection of thoughtful recommendations has become a relentless affiliate marketing machine, driven more by commission potential...

Retail|Study

Negative in-store experiences costing retailers $262 billion in sales

American retailers are struggling to maintain customer satisfaction, with negative in-store experiences costing the retail sector up to 262 billion dollars in lost revenue, according to a recent study from customer experience (CX) expert Forsta. After analyzing 50,000 online reviews from US and UK physical retailers, Forsta found that 48 percent...

Business

'Fashion Future': What do younger generations demand from the fashion industry?

Fashion has always been obsessed with youth, but while designers look to the younger generation as a source of inspiration, the generation they are courting is rarely represented when it comes to concrete questions and decisions. Trend seminars and retail conferences repeatedly emphasize the importance of attracting Generation Z - born between...

Management

Thélios announces leadership changes in Americas

Thélios, the eyewear division of LVMH Group, has shuffled its C-suite in the Americas region and proprietary brand Barton Perreira, promoting Luca Guillot Boschetti to head of Thélios Americas and naming Cedric Moreau as chief executive officer of Barton Perreira. In a statement, Thélios said the strategic appointments are designed to “further...