BusinessMember
Mystery shoppers in fashion retail: from a monitoring tool to a coaching instrument
Interview Mystery shopping has long been a familiar tool in fashion retail for assessing in-store customer experience. Previously used primarily to monitor service agreements, its focus is increasingly shifting towards learning and improvement. Retailers now use insights from store visits as input for coaching, training and discussions on the...
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Retail
Abercrombie & Fitch opens new store in SoHo, unveiling new heritage-inspired concept
Abercrombie & Fitch has opened a new store in SoHo, New York City, as the brand looks to strengthen its roots in its home city. Opening its doors today, June 5, the brand has partnered with local SoHo creative studio Abbode for custom embroidery onsite. The new 10,000-square-foot store, located at 520 Broadway, features a new design concept, “...
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