Fashion news and fashion jobs

When space becomes spectacle: The age of inflated experiences

There’s something deliciously mischievous about oversized, larger-than-life forms in brand experience. They are too large to ignore, too playful to behave, and too theatrical to be mistaken for background noise. In a time where we are questioning everything we see, the most persuasive answer from brands might be the most analogue one of all:...

Business|CEO Interview Member

Arena's 'Planet Water' ambition: conquering lifestyle through performance

With a turnover of 193 million euros in 2025 and solid growth of 8 percent, Italian swimwear brand Arena is no longer content with just dominating competition pools. Under the leadership of its CEO Peter Graschi, the heritage brand is making a strategic pivot towards 'wellbeing' and a swimwear extension. This is an analysis of a roadmap that...

Fashion

World Cup 2026: Counterfeit vs. official, the growing challenge of identifying fake football shirts

Paris - The official shirt for 110 euros or the counterfeit for ten times less? With the 2026 World Cup approaching, the continuous rise in shirt prices is pushing many fans towards a parallel market of ultra-realistic replicas, which is controlled by criminal networks. "It is almost impossible to tell the difference between the two," a member...

Business|marketing Member

Adidas: Timothée Chalamet campaign creates buzz ahead of the 2026 World Cup

One month ahead of the 2026 World Cup, Adidas has unveiled Backyard Legends, an advertising campaign featuring Timothée Chalamet alongside living football icons. The film highlights the German brand's ambition to bolster its lifestyle image. Titled Backyard Legends, the Adidas campaign is a five-minute short film. It brings together a celebrity...