Fashion news and fashion jobs

Old Navy innovates with Radar, uses RFID and AI for smarter inventory management

Old Navy, a brand under Gap Inc., is enhancing its retail operations through a new partnership with American technology company Radar. This collaboration aims to implement AI-powered RFID technology across all U.S. Old Navy stores to optimize inventory management, according to a Gap Inc. press release. Old Navy CEO Haio Barbeito stated that this...

Fashion

Perfect Moment collaborates with F1 team BWT Alpine

Luxury skiwear and lifestyle brand Perfect Moment is stepping into Formula One with a multi-year collaboration with the BWT Alpine F1 team to launch a capsule skiwear collection. The Perfect Moment x BWT Alpine Formula One Team capsule collection will feature a curated selection of technical outerwear and lifestyle pieces designed to capture the...

BusinessMember

Under Armour returns as official footwear and glove partner for NFL

Sportswear brand Under Armour has signed a long-term partnership with the National Football League (NFL) to provide footwear and gloves. In a statement, the Baltimore-based sports company said the new agreement would “enhance athlete performance and fan experience” and affirms both its and the NFL’s commitment to youth development. Under Armour...

Fashion |Marketing

Calvin Klein's latest viral campaign underscores power of celebrity endorsement

Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...