Retail

Old Navy innovates with Radar, uses RFID and AI for smarter inventory management

Old Navy, a brand under Gap Inc., is enhancing its retail operations through a new partnership with American technology company Radar. This collaboration aims to implement AI-powered RFID technology across all U.S. Old Navy stores to optimize inventory management, according to a Gap Inc. press release. Old Navy CEO Haio Barbeito stated that this...

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Fashion

Perfect Moment collaborates with F1 team BWT Alpine

Luxury skiwear and lifestyle brand Perfect Moment is stepping into Formula One with a multi-year collaboration with the BWT Alpine F1 team to launch a capsule skiwear collection. The Perfect Moment x BWT Alpine Formula One Team capsule collection will feature a curated selection of technical outerwear and lifestyle pieces designed to capture the...

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BusinessMember

Under Armour returns as official footwear and glove partner for NFL

Sportswear brand Under Armour has signed a long-term partnership with the National Football League (NFL) to provide footwear and gloves. In a statement, the Baltimore-based sports company said the new agreement would “enhance athlete performance and fan experience” and affirms both its and the NFL’s commitment to youth development. Under Armour...

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Fashion |Marketing

Calvin Klein's latest viral campaign underscores power of celebrity endorsement

Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...

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