Fashion
Basketball star Luka Dončić launches direct-to-fan platform
Los Angeles Lakers star Luka Dončić has partnered with e-commerce platform Shopify to launch his own direct-to-fan “universe,” called 77X, offering exclusive merchandise and collectibles, alongside content and live experiences for his fans. In a statement, the NBA star said the move creates a new model for athlete-fan connection, designed to...
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Business|Opinion Member
What’s next for Alaïa?
When Pieter Mulier presents his final collection for Alaïa this March, it will close one of the quietest yet most effective creative tenures in recent Paris fashion. Quiet not because it lacked impact, quite the opposite, but because it resisted spectacle in favour of consistency, restraint and a deep respect for the house’s codes. After...
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