Reebok unveils apparel collection with Cardi B

Sportswear brand Reebok has teamed up with Cardi B to launch its first-ever apparel collection with the rapper. The Grammy-winning rapper unveiled her ‘Summertime Fine’ collection with the brand this week and shared that it draws inspiration from 90s fashion and her summer memories at Coney Island. Launching on April 23, the apparel collection...

6 hours ago

Fashion |sustainability

Consumer backlash could dent fast fashion companies' profits

As sustainability rises to the top of consumer concerns, ethical fashion choices could see businesses like Zara, H&M and Primark facing steep revenue declines. A forecast by Swiss bank UBS says the high volume and cheap approach may fall out of sync with customers who are increasingly more environmentally aware and see the negative impact of the...

6 hours ago


Four fabric and colour trends for fall-winter 2021

The fabrics for the upcoming fall/winter season can be categorised in four themes: Reconsider, Reset, Reimagine, and Rebuild. The impact of the pandemic and its lockdowns and the way it has affected people’s day-to-day lives, as well as their new living conditions, will play a key role in these themes. Reconsider Fabrics have an enormous...

7 hours ago


Levi’s promises to fight against controversial new voting laws

Jeans are the most democratic garment in our closet, worn by presidents and Amazon workers, tech nerds and suburban moms, Albert Einstein and Bruce Springsteen. And Levi’s, with their history of outfitting working class heroes––cowboys, lumberjacks, railroad workers––in search of their own American Dream, are arguably the most democratic of...

15 hours ago

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