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SS27 Double denim trend at Conner Ives, Zimmermann and more

The rise of double denim and head-to-toe denim looks was a defining feature of the SS27 ready-to-wear runways, as highlighted by several industry sources. Across the global SS27 fashion circuit, denim accounted for an average of 7 percent of all runway looks, according to T-Fashion, driven largely by coordinated sets and tailored denim...

Fashion

Paris Fashion Week achieves historic social media record

Every season, once Paris Fashion Week concludes, communications agency Karla Otto and influencer marketing platform Lefty announce the marketing impact figures. This time, however, the data is staggering. The Paris womenswear spring/summer 2027 season generated over 795.6 million dollars in earned media value (EMV), marking a 59 percent increase...

Fairs|Interview

WatchTime New York on staging a uniquely American watch show: 'Less pretense and more fun'

WatchTime New York returns to Gotham Hall in Manhattan from Friday to Sunday with a record 48 exhibiting watch brands. For the event’s publisher Sara Orlando, what sets the event apart from its European counterparts is its American character: “less pretense and more fun.” “Most of our American guests did not grow up going to watch shows with...

Fashion |Interview

G-Star on womenswear relaunch: “Denim is the heart of the collection”

In the iconic G-Star building along the A10 motorway in the South East of Amsterdam, FashionUnited speaks with Jennifer Zipp, design director at G-Star. In her role, she is responsible for the Dutch fashion brand's design vision and plays a key part in the relaunch of its womenswear. With the revamped womenswear collection, G-Star aims to...