Seek news and archive

A small step for SEEK. A giant leap for Berlin

SEEK announces a new and earlier date for the upcoming Spring/Summer 2025 edition. The calendar SEEK will take place on the 2nd and 3rd of July 2024. The new platform, THE JUNCTION, connecting the neighboring UNION Showroom at Kühlaus will open its doors from the 30th of June until the 3rd of July. Berlin Fashion Week plans its shows, showrooms...

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Embrace change at SEEK’s Conscious Club

The current fashion landscape is still characterised by global uncertainty and drastic transformation. Now is a good time to say goodbye to old conventions, question the status quo, turn processes inside out and utilise change as an opportunity. SEEK is the platform and stage for a progressive brand mix of elevated streetwear, modern classics...

People

Premium Group founder Anita Tillmann steps down

Anita Tillmann, the founder of European event and trade fair organiser Premium Group, has announced she will be retiring after nearly 21 years of managing the business. Tillmann will be handing over the reins to her business partner Jörg Arntz and the group’s management team, while she will remain at the group as a strategic advisor. In a...

Fairs

Is Berlin the summer fashion capital with trade fairs Premium and Seek?

Berlin's fashion industry is gearing up for the latest edition of the Premium and Seek events, organised by the Premium Group. Taking place on July 11 and 12, the two-day event will be held at Station-Berlin, located in the heart of the city. This year's event promises to offer a range of surprises and innovations, following 20 years of growth...

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Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...

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Premium, Seek and FashionTech to return all under one roof

Trade shows Premium and Seek and conference event FashionTech will all be making their return this year, set to take place in Berlin Messe, Germany, with the addition of a new D2C festival, The Ground. The collective, operated by Premium Group, will all take place from July 7 to 9 for its return to the group’s home city of Berlin for the coming...

Fairs

Frankfurt Fashion Week trade shows postponed

Trade shows Premium, Seek, Neonyt and Val:ue, which were due to take place as part of Frankfurt Fashion Week in January, have been postponed due to the “increasingly critical Covid-19 situation” in Germany. In a statement, Frankfurt Fashion Week said that a decision by the German government to impose restrictions due to the continued spread of...

Fairs

Premium Group cancels Berlin trade shows as Dusseldorf fairs are postponed

The Premium Group has cancelled its Berlin summer trade shows, Premium and Seek, as well as its Fashiontech conference due to Covid-19. With the original intention of rescheduling its events to the end of July, the group is now forced to cancel, as the German federal and state governments prohibited large-scale events with over 1,000 visitors...

FairsFeatured

Berlin Fashion Fairs: Successful return to Tempelhof sparks discussions about the future

At last week’s Berlin fashion fairs, new collections for the upcoming autumn/winter season were almost overshadowed by the comeback of a legendary location: for the first time since 2014, the former Tempelhof airport was back in the focus of the fashion industry. The huge 1930s building used to house Bread & Butter, widely considered the world’s...

Fairs |INTERACTIVE Featured

Highlights from the biggest European SS20 trade fairs

FashionUnited has had a busy season travelling the world and attending the biggest fashion trade fairs, where brands, buyers, mills, industry experts and fashion aficionados came together to showcase and demonstrate the latest trends and innovations from the apparel world. Those fairs include Pitti Uomo in Florence; Panorama, Premium, Seek and...

FairsFeatured

Berlin fashion fairs end with debate about their future

Berlin’s fashion fairs had just closed their doors at the end of January when Jörg Wichmann opened the debate about their future. The CEO of Panorama trade fair announced plans that sounded almost revolutionary: Wichmann said in a statement that Panorama was going "on the offensive to meet the industry's desire for a shared location for all...

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Inside the July 2018 Berlin fashion trade fairs

Gorgeous summer weather set the tone for a positive mood at the Berlin fashion fairs last week. Even though the crowds seemed to be somewhat smaller than in previous seasons, the atmosphere at the eight events in the German capital was generally cheerful – disguising the fact, that German fashion retailers have been struggling with unfavourable...