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Retail

Consumers will share data over in-store wifi, but there's a catch

Despite valuing privacy, consumers will share personal data with retailers if they expect to receive offers in return. New research from Hughes Europe shows 74 percent of shoppers will share data over in-store Wi-Fi if they can get offers. 85 percent said they were most likely to share details on the kind of products they like, while 55 percent...

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