Invertex news and archive

Nike acquires computer vision firm Invertex

Sportswear giant Nike has acquired Tel Aviv-based Invertex, a computer vision firm, as it looks to strengthen its digital technology as part of its consumer experience. Nike chief digital officer, Adam Sussman, said: “The acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and...

Fashion |INTERVIEW Featured

Omnichannel fashion tech start up Invertex shares the secret to retail

As the climate of retail has changed along with the business side of fashion, new innovative apps, and online stores have been taking over. According to a survey by the Harvard Business Review, in a survey of 46,000 shoppers, 76 percent who used multiple channels shopped more and had bigger baskets. Also, 23 percent of those shoppers were more...

Retail

Invertex debuts new FeetID technology

Invertex, the company known for their scan-to-fit guided shopping experience for footwear, has announced today that their new FeetID Ecosystem is now available. This new technology will help combine the in-store and online shopping experience. The new FeetID technology includes the new Launch-Pad, an in-store autonomous unit that can 3D scan a...

Business

Invertex raises 2 million dollars in seed funding round

Invertex, an Israeli fashion-tech company that delivers measure-to-fit footwear solutions, has announced the closing of 2 million dollars of seed funding. The round was led by Jerusalem-based equity crowdfunding VC OurCrowd through its OurCrowd First early stage fund. Permoda, an international leading retail and fashion group, also participated...