Grassroot news and archive

Anita Dongre opens first boutique

As sustainable fashion has become a big conversation right now, Anita Dongre has decided to take advantage of the commotion and open her first boutique Grassroot in SoHo. For those who like to see fashion and social justice come together, Dongre collaborates with independent craftspeople that use centuries-old techniques, empowering them with...

Retail

This June, Anita Dongre steps into New York with new ‘Grassroot’ store

Well known fashion designer Anita Dongre's craft based sustainable brand Grassroot is ready to step outside India with a new store in Broome Street, in New York by end of June. This will be followed by the launch of couture store on Wooster street by mid-July. The brand already has a global presence online but with bridal couture, it's better to...