QVC news and archive

QVC targeting over 50s with new collective

Live video commerce giant QVC is looking to embolden women over the age of 50 with a new ‘Quintessential 50’ collective featuring female celebrities, activists, business leaders and lifestyle experts who exemplify “the possibilities of life over 50”. Under its new ‘Age of Possibility’ agenda, QVC has brought together a collective of 50 women,...

Fashion Featured

QVC to boost accessible product offering and teams up with Selma Blair

Live video commerce giant QVC is expanding its commitment to adaptive clothing and accessible products and named actor, author, and disability advocate Selma Blair as its brand ambassador for accessibility. In a statement, QVC said it was looking to grow its accessible and adaptive offering by streamlining how customers find and explore them and...

Podcast

Podcast: The Glossy Podcast discusses the growth of video commerce

In this episode, The Glossy Podcast has interviewed Brian Beitler, chief marketing officer of QVC (USA) and HSN. He discussed how transparency is key in making a connection with the consumer and the growth of video commerce. Listen to the podcast below. Source: The Glossy Podcast via Megaphone

Fashion

QVC links with actress Candace Cameron Bure for size-inclusive collection

Shopping network QVC, known for its size-inclusive fashion, has launched a fashion line with American actress Candace Cameron Bure. The clothing line features dresses, jeans, loungewear, flannels, and t-shirts in sizes from XXS to 5X. All pieces have a multi-purpose use and can be worn both leisurely and formally on any occasion, stated the...

BusinessFeatured

QVC launches new brand identity

Shopping network QVC has unveiled a new brand identity and logo in the US, ahead of an International rollout, which it states reflects “QVC’s leadership as a digital destination for inspired shopping”. The new QVC logo features a “Q” with a simple square surrounding it, which the shopping channel states represents the many screens through which...

RetailFeatured

A new study predicts how AI will impact the future of retail

In celebration of its 25th anniversary QVC UK wanted to take a look into what retail will be like in another 25 years. The digital retailer joined forces with The Future Laboratory, a strategic foresight consultancy, to make an educated prediction as to the retail trends of 2043. It is no surprise that artificial intelligence is predicted to be...

Fashion

Tracy Anderson to launch activewear collection for QVC

Celebrity trainer Tracy Anderson has teamed up with Jill Martin, creative director of G.I.L.I. to create an activewear line that will debut on QVC in June. The Tracy Anderson for G.I.L.I. collection features designer-inspired prints and pops of colour, and consists of 12 styles created in durable fabrications designed to make it through any...

Fashion

Brooke Shields launching fashion line with QVC

Brooke Shields is introducing her ‘Timeless’ apparel and accessories line exclusively with QVC this week, which will feature “everyday essentials to bold statement makers”. “After years of being dressed by professionals, I walked into my closet one day and realised I had lost sight of my own personal style,” said Brooke Shields. “I am incredibly...

Business

QVC announces new leadership team and business plan

QVC Group just announced a new organizational structure and senior executive team to further global growth. The new plan will be effective once Liberty Interactive Corporation completes its acquisitions of HSN, Inc. which will be later on in the year. "Our new group will bring together QVC, HSN, zulily and the Cornerstone brands to create a...

Business

QVC to buy women's fashion website Zulily

Liberty Interactive, the owner of cable TV shopping group QVC, said Monday it would take over US women's fashion website Zulily for about 2.4 billion dollar. Liberty said Zulily, known for its flash sales of popular women's and children's brands, "fits perfectly" with QVC, which also sells a wide range of fashions and home goods from its...