It Bag news and archive

Gucci named "hottest brand" of 2019 Q2

Along with it-bags and luxury beachwear, Gucci is beloved by consumers this year. Global fashion search engine Lyst reported in its second quarter index that Gucci reigns supreme as the “hottest brand,” after having fallen behind at the top of the list last quarter. Lyst analyzed online shopping behavior of over five million consumers over a...

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It Bags of 2018

Before women's fashion month starts, FashionUnited will be taking one last stroll down the 2018 memory lane to review the handbags that dominated last year. With accessories being the bread and butter of many luxury brands from Dior to Louis Vuitton, having an in-demand handbag can be a serious moneymaker. Like anything in fashion, there's those...

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The It Bag part IV: future of the It bag

New York - There has been a small buzz in the industry of whether or not the "It" bag era is over. The fact that is even a question is virtually ludicrous. Accessories continue to be one of the most imperative categories for fashion brands the likes of Gucci, Celine, Chanel, and Hermes. Those iconic handbags like the Chanel 2.55 and the Hermes...

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The It Bag Part III: It Bags of 2015

As 2015 has come to an end, it proved to be another impressive year for fashion. There were the usual Fashion Week's featuring the latest designer collections, the headline news of designers leaving major creative director posts like Raf Simons at Dior and Alber Elbaz at Lanvin, and the talk of how Instagram is taking over the fashion industry....

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The It Bag Part II: What Makes an It Bag

The It bag is arguably one of the most coveted designer accessories a hundred times over. Before those lovers of luxury beginning developing their shoe addictions, and their skills for predicting when that dream dress will be at the best sale price, that lust for designer bags is embedded somewhere inside of them. But what actually defines a...

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The It Bag Part I: History of the It Bag

New York - At some point in the 90s, It bags became one of the ultimate markers of status and high fashion tastes. If there is one category of luxury goods that remains more coveted than any other, arguably even diamonds, it would be handbags. So-called It bags are a category of handbags that meet several criteria including being high priced,...

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A new era of the Man Bag

Women have had their share of 'it' bags for years. What started as a colloquial terms in the late 90s, It Bags were the iconic bags from luxury fashion houses, that were on everybody's wishlist. Designers competed to produce a single, easily recognisable design which, if cleverly marketed, endorsed by the fashion press, or seen being carried by...