Jeff Abrams news and archive

Rails open second UK store in Notting Hill

Los Angeles-based fashion and lifestyle brand Rails has opened its second UK store in London’s Westbourne Grove. The 1,000 square foot Rails Notting Hill houses both womenswear and menswear, offering customers “an opportunity to experience in-person the full scope of the brand and product offering”. The open follows the success of its debut UK...

Retail |In Pictures

Los Angeles-based Rails opens first UK store

US fashion and lifestyle brand Rails has opened its first UK store in London’s Covent Garden. The 2,000 square foot store is located at 13 Floral Street and has been designed to reflect the brand’s Southern California roots to house its womenswear and menswear collections. The opening allows Rails to connect with what it calls its “highly...

RetailFeatured

Rails looking for “right location” for London store

Los Angeles-based contemporary fashion brand Rails has confirmed to FashionUnited that it is currently looking for the “right location” for its debut international store in London. In an interview with founder and creative director Jeff Abrams with FashionUnited, he revealed that the brand was currently finalising plans for its first flagship...

Fashion |INTERVIEW Featured

Rails founder Jeff Abrams talks London store plans and US openings

Rails, the Los Angeles-based contemporary fashion brand known for its super-soft shirts, is a brand on the rise. What started off with founder Jeff Abrams pitching a hat to retailers across America has become a global lifestyle brand not only for women, but men and children, and now the brand, which currently has more than 1,500 retailers...

Fashion |INTERVIEW Featured

Jeff Abrams: ‘I have always thought about Rails as a global brand’

Amsterdam - Jeff Abrams never doubted the fact that his contemporary fashion label Rails was going to be a global success. Even though he faced a string of rejection from a number of leading retailers while trying to sell his first item from the brand, a black hat, he knew that someday Rails would be a hit. “To be honest I always felt that I was...

Video

Video: Rails - Jeff Abrams presents SS'18 collection

"&amp;a mp;gt; Jeff Abrams talks about the brand, its expansion and future plans during the Rails collection launch in Amsterdam, 9 October 2017 Source: FashionUnitedTV, YouTube

Retail |VIDEO Featured

Jeff Abrams, founder of Rails, takes his brand global

Amsterdam - Those in search of the perfect button-down plaid shirt need to look no further, as LA-based contemporary apparel brand Rails has your back. Chances are you have already spotted one of their famous shirts, or customised denim jackets, being worn by leading celebrities and social media influencers including Kate Moss, Olivia Palermo...