Helly Hansen news and archive

Helly Hansen named apparel partner of Seabourn

Seabourn, a luxury travel experience company, has signed an agreement with outdoor apparel company Helly Hansen, who will become the "Official Apparel Partner" for the cruise brand as it continues to grow and expand its offering in the expedition travel market through its forthcoming ultra-luxury purpose-built expedition ships and Ventures by...

Fashion

Helly Hansen sues Off-White for trademark infringement

Norwegian sportswear company Helly Hansen has launched a suit against Virgil Abloh's Off-White for copyright infringement of its striped logo. The Oslo-based company alleges Off-White is intentionally infringing the contrast diagonal stripe mark that Helly Hansen began using in the U.S. more than 40 years ago, reports The Fashion Law. Off-White...

BusinessFeatured

Helly Hansen acquires Musto

British outdoor clothing brand Musto has been acquired by technical outdoor clothing company Helly Hansen for an undisclosed sum, as the Norwegian brand looks to further its ambitions to grow in the British market. Helly Hansen has acquired Musto, the British specialist sailing and country apparel brand, from Phoenix Equity Partners and other...