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Fairs

Guess Jeans launches at Pitti with dedicated exhibition

Guess has launched a new “sustainable” denim brand through a dedicated exhibition hosted at the ongoing Florentine trade show Pitti Uomo, taking place until January 12, 2024. Dubbed ‘Guess Jeans’, the label marks what the brand says is “a new era in denim”, a concept which it has aimed to highlight through an immersive exhibition at the trade...

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