E-commerce news and archive

Gamification software for fashion retailers: How and why it works

From Gucci to Nike, fashion brands around the world have been turning to gamification to improve their customers’ shopping experience. So, what exactly is gamification? It can be as simple as awarding points for purchases or as involved as creating different rewards for specific customer behavior. The guiding principle is the same: gamification...

Podcast

Podcast: Shopping on TikTok - what does it mean for e-commerce?

The mega-popular video app TikTok launched a new shopping feature in the US last year: TikTok Shop. With this, the app will compete with big e-commerce companies such as Amazon. According to research by Bloomberg, ByteDance Ltd, the company behind the app, plans to increase TikTok Shop's stake to 17.5 billion dollars (16 billion euros) this...

RetailFeatured

How consumers want to shop for fashion in-store

Fashion and sportswear consumers are increasingly embracing a hybrid approach to shopping, with 72 percent expressing a preference for both online and in-store experiences, according to recent research. This shift underscores a desire for consistency across channels, driven by the allure of physically interacting with products. Touching and...

Fashion Featured

Shopify announces new tools, including AI powered search

E-commerce provider Shopify is introducing over 100 updates in its Winter '24 Edition, a biannual showcase of the latest products and innovations. These updates aim to enhance merchant productivity and creativity significantly. In response to the evolving search behaviors of customers, Shopify said it is launching Semantic Search, an AI-powered...

Business

Marks & Spencer to undergo digital transformation for clothing and home

British department store retailer Marks & Spencer is set to undergo a digital transformation of its Clothing & Home business, in bid to create a more agile platform that responds better to consumer needs and trends. The process will be carried out with the company’s newest partner, o9 Solutions, a software platform provider that said it would be...

Business

Amazon unleashes AI-powered sizing-focused initiatives

E-commerce marketplace Amazon has introduced a series of artificial intelligence (AI) backed initiatives to its website that look to both personalise and enhance fit features for products. Such projects look to improve customer experience while further addressing sizing challenges that come with shopping online, the company said in a blog post....

BusinessFeatured

Logistics Challenges and Trends in E-commerce: Outlook for 2024

The ever-evolving e-commerce revolution is reshaping the fashion retail scene, providing consumers with unprecedented convenience. Yet, for companies manoeuvring through this dynamic environment, a host of logistical challenges accompanies this transformation, rendering the intricacies of effective logistics management increasingly vital for...

BusinessFeatured

Web Summit: Challenges and opportunities of social and live commerce in Europe and the US

Lisbon - Social and live commerce offers opportunities. That was the message offered by participants in the panel discussion 'Social and live commerce: what will it take to break through in the West?', which took place on November 15 at the technology conference Web Summit. There are two things going on in e-commerce right now, argued Sophie Frè...

Background

From omnichannel to shopping on social media: e-commerce (related) terms explained

On this page, you will find common or frequently used e-commerce terms (or words related to the topic of online shopping) and their meanings. You can choose to read the article from beginning to end or click on a term from the A-Z glossary to go directly to it. Glossary (A-Z) • Cross-border • Cross-channel • E-commerce • M-commerce / Mobile...

Business

Wilko’s new owner relaunches e-commerce site

British budget retailer Wilko has relaunched its own website weeks after it was bought out of administration by retail group The Range in a five million pound deal. The move ensures that Wilko’s name can recommence trading, and continue offering its wide selection of health and beauty products, alongside homeware, decorating and other household...

Retail

Klarna introduces new conscious shopping tools

Klarna, the AI-powered global payments network and shopping assistant, has announced the launch of several new products and services aimed at promoting circularity and encouraging smart shopping. Klarna is used by 150 million consumers and 27 million app users worldwide. According to a study by NielsonIQ, consumers are increasingly prioritising...

BusinessPress Release

How AI-driven Product Data Standardization is Optimizing the Fashion Industry

As fashion retailers gear up for each new season, the time-consuming task of entering or copy-pasting product data often looms large before launching products online. Fortunately, AI technology can handle this repetitive work flawlessly, freeing up human resources for more engaging and creative tasks. Enriching product data can pose significant...