Brands have to be on top of their game to stay ahead of the competition. This is true for the lucrative sneaker market as well - everyone wants a piece of the pie. Collaborations with celebrities lik

LVMH’s announcement of a new luxury house designed by Rihanna is the pinnacle of a new trend: the celebrity creative director. Instead of inviting celebrities to be brand ambassadors or to help

Leading fashion companies including Nike, PVH, Levi Strauss, Esprit, Adidas and Under Armour have signed an open letter to the Cambodian government urging it to improve its labour standards. The com

As May begins, FashionUnited takes a look back at the top stories of last month. Below, we've selected a handful of our favourite April articles. Happy reading! LVMH tops Deloitte’s list of Top

Missoni, the Italian fashion house best known for its colorful zigzag print, has partnered up with Adidas for a limited-edition collection of running apparel and shoes including a zip sweatshirt, sho

Global sportswear brand Adidas has strengthened its commitment to tackling plastic waste with the unveiling of Futurecraft.Loop, its first 100 percent recyclable performance running shoe. “Ta

Starring Donald Glover and Mo’nique with a cameo by Na-Kel Smith. Story and concept by Donald Glover with ROYALTY and directed by Ibra Ake. Source: Donald Glover, YouTube.

Hot off the heels of Adidas’ first weekend party for the Coachella music festival, the sports brand has announced its latest partnership, Donald Glover Presents. The brand is working with the a

Just in time for Earth Day, which is April 20, Adidas is making moves to reduce its plastic waste. On Wednesday, April 17, Adidas announced the early stages of its latest style, Futurecraft.Loop, the

American popstar Beyoncé has joined forces with German sportswear label Adidas. She will be a creative partner for the brand, helping them to design new products in the footwear and apparel ca

Adidas Running has announced a collaboration with HBO’s Game of Thrones which features a collection of six limited-edition Ultraboost sneakers - each representing one of the houses from the awa

In 2018, Adidas reported currency-neutral revenue growth of 8 percent driven by a 9 percent improvement at brand Adidas, reflecting a double-digit sales increase in sport inspired as well as a high-s

Adidas has appointed Martin Shankland as head of global operations, replacing Gil Steyaert who is stepping down. Shankland joined Adidas in 1997, and has been leading Adidas’ emerging markets a

Sportswear giant Nike has maintained and strengthened its position as the world’s most valuable apparel brand, according to the latest report by independent brand valuation and strategy consult

Sportswear giant Adidas Originals brought colour to London Fashion Week to unveil its debut collaboration with New York-based designer, Ji Won Choi, an emerging designer who was previously awarded th

Adidas Originals has unveiled its third collaboration with an emerging female fashion designer. This time, the brand has teamed up with Ji Won Choi for a 17-piece women’s ready-to-wear collecti

It looks like reducing plastic waste is the cause closest to Adidas’ heart. The sportswear brand announced ambitious plans to increase the production of shoes containing recycled plastic waste

Luxury French conglomerate Kering has been named the most sustainable company in the luxury and fashion industry and the second most sustainable company in the world across all industries, according

Adidas is dedicating efforts to help 13 young companies grow. The sportswear brand launched an incubator called Station A last week, totaling to a 1-million-euro investment. The brand selected 13 eme

The visual language for the relaunching of Adidas Terrex. Source: Youtube, Georg Fasswald, Adidas Terrex

US menswear brand Bonobos has named British golfer Justin Rose as its new apparel ambassador. The world number 2 ranked golfer has made the deal with Bonobos Golf for 2019 having previously worked wi

New York - This year, the world of fashion has been strongly affected by cyberattacks. From Amazon to Macy’s, we review the main hacks targeting the international textile industry. Hackers, c

Sportswear giant Adidas has announced that it has completed the first tranche of its multi-year share buyback programme announced in March 2018. Between March 22, 2018, and December 4, 2018, Adidas h

Major clothing and footwear brands are failing to tackle the exploitation of vulnerable workers in their supply chains, according to a new report by Know The Chain. The benchmark test - which measure

Model Gigi Hadid has took to Instagram to tease her upcoming collection in collaboration with Reebok. She posted a picture of a black sneaker with bright orange shoelaces, complete with the logo &ldq

German manufacturer and retailer of sports goods Adidas said on Wednesday its Q3 revenues increased 8 percent on a currency-neutral basis and 3 percent in euro terms. In the first nine months, revenu

Though Dirk Schönberger has stayed in the background at Adidas, what he has achieved for the German sporting goods maker in recent years has not gone unnoticed: collaborations with Raf Simons, R

A federal jury in Manhattan just found a former Adidas executive guilty of fraud. Prosecutors claimed that James Gatto, head of global sports marketing at Adidas, had used wire fraud to make payments

Adidas revealed a new capsule womenswear fitness collection inspired by female athletes and designed to meet women’s workout needs. Called the Statement Collection, line of 23 high-performance

Presenting Adidas Originals/Falcon campaign with Kylie Jenner. Source: Adidas Originals, YouTube