chicos news and archive

Chico's partners with b8ta for its intimate apparel label Soma

Chico's is innovating the fit and sizing of its intimate apparel brand Soma. It has partnered with software-powered retailer b8ta for its new Somainnofit fit-measuring bra. Somainnofit helps customers find their perfect fit through a Bluetooth connection that pairs with an app to capture four key body measurements. This product will be available...

Report

Chico's Digital Commerce President Miki Berardelli resigns

Chico's has realigned its marketing and digital commerce functions, placing the decision makers directly into the company's three brands, Chico's, White House Black Market and Soma. Meanwhile, owing to this development within the company, President of Digital Commerce and Chief Marketing Officer Miki Berardelli has put in her papers. Commenting...

Business

Brentwood Associates acquires womenswear brand Boston Proper

Florida-based Boston Proper is no longer the property of Chico’s FAS Inc. Los Angeles-based firm Brentwood Associates recently acquired the women’s fashion brand from Chico’s in an agreed business transaction. Boston Proper currently sells sensible chic clothing including blouses, pants, knit tops, maxi dresses, and more. According to WWD,...