social media influencer news and archive

Barbie is now a paid Social Media Influencer

The world's most iconic doll is now an official fashion blogger, otherwise known as a social media influencer - one who will charge for a promoted post. However, in an age when a single postive post on the right Instagram can led to a product sell-out, Barbie rise to digital influencer on Instagram at @barbiestyle should come as little surprise....

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Lauchmetrics from Fashion GPS to use social media influencers marketing

Los Angeles - Instead of using the traditional route of advertising, two fashion companies have decided to merge to compete in an influencer marketing driven world. Technology provider Fashion GPS recently just collaborated with Paris-based company Augure to create a new global flagship company entitled Launchmetrics. The two, specializing in...