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Meitu selfie-app leader seeks to 'beautify the world'

Strolling a tree-lined Shanghai street with friends, Hu Dongyuan pulls out her smartphone and does what millions of Chinese women do daily: take a selfie, digitally "beautify" their faces, and pop it on social media. Such virtual makeovers, typically involving lightening skin, smoothing out complexions and rounding the eyes, have propelled...

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Fashion |IN-DEPTH Featured

Tapping into the Rise of the Digital Influencers

London - The rise of the Selfie is an internet phenomenon that has been well-documented over the past few years. However, an area less explored by the fashion remains the rise of the digital influencers and the marketing sway held by the individuals behind the screens taking the selfie. As appetite for word of mouth marketing from these...

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