Wolverine news and archive

Wolverine World Wide appoints first chief supply chain officer

Wolverine World Wide has announced the creation of the role chief supply chain officer, which will be filled by the newly appointed Bishu Jayaram who will be responsible for global sourcing, distribution, logistics and more. Jayaram has already been with Wolverine for the past two years, serving as senior vice president of global sourcing...

ManagementFeatured

Wolverine sells Asia-based leather business, strenghtens Chinese joint venture

Outerwear group Wolverine World Wide has announced further efforts to advance the company’s ongoing transformation programme into a “consumer-obsessed growth category”. Among its newly revealed moves, Wolverine has said that it has secured a 61 million dollar agreement to sell minority ownership interest in the subsidiary that owns the Saucony...

Report

Renfro Brands to manage socks business of boot maker Wolverine

Wolverine Boots and Apparel has decided to licence their sock business exclusively to Renfro Brands. In a statement, Wolverine said that the decision was taken citing the ever-evolving consumer, industry, and retail landscape as their main decision driver. "To better service the needs of our retailer partners and consumers, the decision to...

Fashion

Dragon's Milk collaborates with Wolverine

Heritage footwear brand Wolverine has teamed up with Michigan-based brand Dragon’s Milk to create a collaborative Wolverine 1000 Mile boot celebrating Dragon’s Milk’s 20th anniversary and its commitment to craftsmanship in each hand-crafted batch of stout. Inspired by Dragon’s Milk’s hand-brewed, bourbon barrel-aged stout, the Dragon’s Milk X...

Management

Wolverine Worldwide sees over 90 percent rise in online revenues

Through the first nine weeks of the second quarter of fiscal 2020, Wolverine World Wide, Inc. said company-owned ecommerce grew more than 90 percent, delivering more than 40 percent of the company’s revenue. The company said in a statement that performance brands Merrell and Saucony as well as work brands Wolverine and Cat Footwear led this...

Fashion

Wolverine introduces Made in America boot

Michigan-based footwear company Wolverine, best known for their durable work boots for more and 135 year history, has launched a line of made in the U.S.A. work boots. Starting today, 100 percent of the proceeds from a limited edition version of the Ramparts, made with Chicago's Horween leather, will benefit Workshops for Warriors, a Veterans...

Fashion Featured

What to expect in fashion news from week 19, 2019

What’s going on in the world of fashion this week? FashionUnited takes a look ahead at the upcoming news and events for the 19th week of the year. Below are the main points from the editorial agenda in the period between 6-12 May, 2019. Met Gala 2019 (6 May) On Monday, celebrities and major designers will be flocking to the red carpet to attend...

Business

Wolverine Worldwide announces two key executive appointments

Wolverine World Wide has announced important leadership appointments in two of the company's key strategic growth areas. To more fully align and accelerate the company's consumer-direct operations and omni-channel transformation initiatives, the company has appointed Scott Sincerbeaux as President of Consumer Direct. To coordinate expertise and...

Report

Wolverine Worldwide appoints Richie Woodworth as President

Wolverine Worldwide has appointed Richie Woodworth to the position of President of the company's lifestyle group, which includes the Sperry, Stride Rite, Keds, and Hush Puppies brands, effective January 3, 2016. Woodworth has more than 30 years of experience in branded footwear and apparel, most recently leading the global growth of Wolverine...

Apparel

Wolverine to be outfitters for military personnel

Utility brand Wolverine is to be a footwear outfitter for US military personnel. The company stated America's Department of Defense will see new military recruits required to use their footwear allowance to purchase US-made athletic shoes that are compliant with the Berry Amendment once they are available in the market. The Berry Amendment,...

Apparel

Wolverine names consumer direct president

Footwear retailer Wolverine Worldwide has promoted Jodi Watson to president of consumer direct, a role which will see her responsible for store direct-to-consumer operations for the company, including stores and e-commerce. Watson, who was most recently vice president of e-commerce, leading Wolverine's global digital strategy, will report to...