Pitti Uomo news and archive

Paul Smith to open Pitti Uomo with SS25 menswear collection

British fashion designer Paul Smith is set to open the Florentine men’s fashion fair Pitti Uomo for its 106th edition with the unveiling of a spring/summer 2025 collection. The brand is scheduled to host its menswear presentation on June 11, open to buyers and press alike in what the designer said would be a more personal setting. In a release...

Fairs

France's Marine Serre named next guest designer of Pitti Uomo

Marine Serre, founder and creative director of her eponymous fashion brand, is the next guest designer of Italian menswear trade show Pitti Uomo 106, fair organisers announced in a press release. Serre will show her SS25 collection on 12 June 2024 at Pitti Uomo, which, as always, takes place in Florence. The exact location of her show will...

Fairs

The spirit of the times: newcomers, returnees and German design at Pitti Uomo

While the relevance of fashion fairs is being debated, the 105th Pitti Uomo sent a strong signal in favour of the industry coming together. Instead of lamenting the current complicated economic situation, visitors and exhibitors in Florence took the time to let themselves be inspired by each other and reflect on the positive aspects of the...

Fashion

Pitti Uomo brings positive start to men's fashion in 2024

In the aftermath of Pitti Uomo 105, Raffaello Napoleone, CEO of Pitti Immagine, expressed positive sentiments regarding the men's fashion industry at the onset of 2024. Speaking to Pambianco News, Mr Napoleone reflected on the event's closing data stating the palpable energy, enthusiasm and collective determination among industry players...

Fashion

At Pitti Uomo, pet fashion has its own dedicated space

Pitti Uomo, in addition to its many guest designers, also celebrated the burgeoning fashion pet market by introducing an exclusive space dedicated to accessories and lifestyle offerings for animals. The specially curated area was designed by Ilaria Marelli, an architect and designer renowned for collaborations with major international lifestyle...

Fairs |In Pictures Featured

Horses on the loose: Wild street style at Pitti Uomo 105

While the temperatures across Europe climb into the sub-zero range, the men at the Pitti Uomo fashion fair in Florence have not been deterred from presenting their latest looks. While some focused primarily on practical and warm styles, others added some colour to the AW24 season opener. Cosy ears As we are known to lose most of our body heat...

Fashion |In Pictures Featured

Pitti: S.S. Daley gains Harry Styles as investor following Pitti feature

LVMH Prize winner Steven Stokey-Daley called it a wrap on a Pitti Uomo feature show in Florence yesterday, where he presented the latest autumn/winter 2024 collection of his eponymous brand S.S. Daley. Through 35 looks, the designer took viewers on a story of “institutionalised British formality”, drawing on his personal experience at British...

Fairs

Guess Jeans launches at Pitti with dedicated exhibition

Guess has launched a new “sustainable” denim brand through a dedicated exhibition hosted at the ongoing Florentine trade show Pitti Uomo, taking place until January 12, 2024. Dubbed ‘Guess Jeans’, the label marks what the brand says is “a new era in denim”, a concept which it has aimed to highlight through an immersive exhibition at the trade...

News

Polimoda event explores relationship between fashion and the human body

Italian fashion institute Polimoda is currently presenting An/Archive event one, a preview of the future research centre dedicated to fashion studies. From January 9 to 21 at the Manifattura Tabacchi in Florence, Event one is developing as a multidisciplinary experience centred on the main theme, the body, offering an exploration of the...

Fashion Featured

Pitti Uomo Peacocks: Bold styles and business buzz

The Pitti Peacocks were out in force on the opening day of the Florentine trade show at the city’s enchanting Fortezza da Basso. Marking the official start to the men’s calendar, Pitti Uomo has, in its decades of showcasing Italy’s classic fashion brands, ensured that innovation has been at the forefront of its development and growth. It has...

FairsFeatured

Pitti boss Napoleone: 'PittiTimes' trade fair concept symbolises changes in the fashion industry

Under the motto "PittiTimes", Pitti Uomo is kicking off the fall/winter 2024 season this week and turning its Florentine home into the epicentre of fashion for a few days. At the start of the fair, Pitti boss Raffaello Napoleone explained why Florence is an essential location for the men's fashion fair and how the role of Pitti and its organiser...

FairsFeatured

Labels to Watch: Neudeutsch brands take on Pitti Uomo

A 'New German Wave' is taking the international trade fair landscape by storm. Tuesday, the men's fashion fair Pitti Uomo in Florence opens its doors and focuses on fashion 'Made in Germany' for the first time with the 'Neudeutsch' exhibition space. Based on the eponymous term, Neudeutsch curator, stylist and trend forecaster Julian Daynov has...