Need Supply Co. news and archive

Need Supply Co. launches holiday pop-up for millennial & Gen Z shoppers

Luxury fashion retailer Need Supply Co. is opening a physical retail pop-up experience for the holiday shopping season. While the digital-first retailer is no stranger to brick-and-mortar retail, operating a permanent store in Richmond, VA, this pop-up is a first of its kind. Open from December 7 through December 22, the pop-up is located in the...

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Need Supply Co. explains the Millennial & Gen Z luxury consumer

The luxury market is an area of growth within fashion; in the 12 months that ended June 30, 2018, the top 100 luxury companies generated 247 billion dollars in revenue and BrandZ’s report of the 100 most valuable global brands in 2019 noted luxury as the fastest growing category. There are several trends affecting the success of the luxury...

Fashion

Need Supply Co. extends branded categories, launches footwear line

Luxury and streetwear retailer Need Supply Co. is moving further into the world of design. The Virginia-based company has announced the debut of its first footwear collection and menswear line as a move to expand its branded category offerings. NEED Shoes debuts with a summer collection of eight women's styles designed for both work and play....

Retail

Need Supply Co. expands beyond apparel

Lifestyle brand Need Supply Co. just confirmed plans to settle into expansion in terms of apparel categories and retail. The label has unveiled plans to bring another West Coast store as well as expanding into accessories. The sophisticated contemporary label unveiled just last year a new womenswear and menswear line. This collection came out...

RetailFeatured

Need Supply Co. opening stores in Japan and launching in house line

20 years ago, Need Supply Co. began as a quaint store in Richmond, Virginia. Today, the brand is primarily known for e-commerce and their mix of offerings for contemporary and indie labels has become increasingly popular over the past several years. Now, after 20 years in Richmond, Virginia the company has opened their second store across the...