emarketer news and archive

Convenient delivery is crucial to achieve customer loyalty, study reveals

There are many factors to make an online store successful: the look and feel of the website, the product offering, the speed with which new items are added… But there’s one element retailers definitely shouldn’t overlook: delivery. No less than 83 percent of US shoppers said they are unlikely to buy from an online store again after a poor...

Fashion

Instagram ad sales to surpass Google by 2017

Photo-sharing platform Instagram is expected to top two billion dollars in ad sales by 2017, according to a report by eMarketer, stating that the social media app will outsell Google and Twitter when it comes to US display ads. Instagram has been slowly developing its advertising model with sponsored images and videos as well as automated tools...