AFNF news and archive

A Fish named Fred Frosty Fred FW22 collection

We are pleased to show you our Fall-Winter 2022 collection. As always, Fred will offer you two delivery blocks in various colour themes. Our creative team has built a joyful collection with the title: “Frosty Fred”. Frosty Fred brings you creative new prints in shirts, blazers, sweaters, shoes. We even present winter sport helmets & goggles in...

FashionPress Release

A Fish Named Fred Fall-Winter 2021 collection

Fred puts the extra into ordinary and believes life’s too short to be average. our “Freds” are men of all ages and backgrounds that can turn nothing into something, drab into colourful and ordinary into legendary. A fish named Fred is an exclusive men’s lifestyle brand that stands for uniqueness and individuality. The quirky designs push the...

ManagementPartner Content

From a shirt brand to full-fledged men’s lifestyle brand

It’s all about lifestyle brands now The last time we spoke to Rob Schalker, owner and founder of A Fish Named Fred, he was in his car heading to his next appointment. This time, a furniture manufacturer. Rob explained; “The idea is to deliver prints they can put on furniture. Think, chairs, cabinets, sofas, cushions, rugs or even paintings”. Rob...

Fashion Partner Content

A Fish Named Fred just got new fish in it’s school

With colorful socks and quirky underwear the brand is all ready to rock their new collection once again. A Fish named Fred has fans in over 23 countries and was just recently added to the impressive list of major US retailers like Bloomingdale's and The Marshall Retail Group.

ReportPartner Content

A fish named Fred interview

5 years ago, Rob Schalker initiated a new funky, outspoken brand with a remarkable name. The fish started to swim and In the meantime the designs of A fish named Fred are sold in more then 20 countries around the globe. How did you come up with the idea for the brand? I have been active in sales and marketing for the fashion-industry since 1998...

Apparel

‘A Fish Named Fred’ doing well!

Orders are now pouring in from America, Germany, Austria, Spain and of course the Netherlands. It is wonderful to see how enthusiastically people from all corners of the world are responding to the concept. Several spectacular window displays and shop elements are currently in preparation. Preparations for the Winter 2012 trade fair concept is...

Apparel

A Fish Named Fred Shirts

A Fish Named Fred: Fresh & crisp with a playful twist. A light-hearted name for an unusual collection. A compact shirt range which stands out through the use of luxurious materials, refined details and contrasting stitching and linings. The use of different buttons and concealed prints produces surprising effects. This collection of crisp shirts...