Underwear news and archive

Duluth Trading Co. to host first-ever underwear 'trade-up' event

US apparel company Duluth Trading Co. is set to host the first-ever underwear trade-up event. Customers are invited to trade their old, worn-out underwear for a free, new pair. Taking place on April 6, customers can bring their old underwear to any of Duluth Trading's 65 stores across the nation in exchange for a brand-new pair of underwear....

Business |Interview Featured

Rise of the period panties: Modibodi’s Kerry Cusack on the menstruation market

It’s an exciting time to be in the lingerie industry. Its growth is coupled with a buyer that has become more educated, self-assured and involved in the process, making concepts and brands a lot more in-tune with their mostly female audience. A culmination of this is the Period Pants industry, a one that has not only benefited from the widening...

People

MeUndies names new chief revenue officer

Los Angeles-based intimate apparel company MeUndies has named Ariel Stoddard as its new chief revenue officer. In her new role, Stoddard will lead teams across performance marketing and customer experience as MeUndies focuses on optimizing the customer journey, elevating its membership programme, and building deeper relationships with its nearly...

People

Saxx names Tom Berry as CEO

Men’s underwear brand Saxx has named Tom Berry as its new chief executive officer. Berry, who most recently served as president and chief executive of America for the Danish footwear and leather accessories company Ecco, succeeds Wendy Bennison, who will remain in the business to facilitate a transition period before joining the Saxx board of...

Fashion |In Pictures Featured

Skims launches menswear line with Neymar campaign

Kim Kardashian’s shapewear and swimwear brand Skims is expanding into menswear with the launch of Skims Mens, driven by the fact that 10 percent of the brand’s customers are already men. Skims Mens, available from October 26, will offer “technically constructed” briefs and ultra-soft boxers, as well as comfortable tanks and T-shirts rooted in “...

Fashion Featured

Community Clothing looking to bring underwear manufacturing back to Wales

Patrick Grant’s clothing brand and social enterprise, Community Clothing, is looking to reignite Welsh underwear manufacturing with a new inclusive range of affordable, high-quality underwear for men and women made in Wales. Community Clothing, known for championing British manufacturing through its partnership with 42 factories across the UK,...

Fashion

Monki launches underwear capsule to raise awareness about body dysmorphia

Swedish fashion retailer Monki and the Body Dysmorphic Disorder Foundation (BDDF) joined forces to shed light on the psychological condition called body dysmorphic disorder (BDD) by releasing a limited edition underwear line. The BDDF is a charity organisation aiming to spread awareness, information and support on the under-diagnosed disorder,...

FashionPress Release

Woron: Eco Underwear created by women, for women

The Copenhagen based sustainable brand Woron was established as a result of a collaboration between the two sisters Arina and Anya. The sisters both have a passion for life in the slow lane and both share an enthusiasm for sustainable underwear and everyday essentials. Besides standing for confident women, the sisters strive to promote a...

Business

Lingerie brand Parade moves into 200 million dollar valuation

Parade, a direct-to-consumer underwear brand, has reportedly entered into a 200 million dollar valuation following its latest round of funding. The news is according to the brand’s founder and CEO Cami Téllez, who told WWD about the new fundraising at the recent Femmy Awards in New York City, during which Parade won the ‘rising star award’....

Business

Victoria’s Secret launches programme donating undergarments to women

Victoria’s Secret has launched a new programme through which it has said it is aiming to donate essential undergarments to one million women and young adults by 2025. The ‘VS&Co Essentials’ initiative will begin with a donation of nearly one million panties to be distributed to around 140,000 women across the US, with each to receive a one-week...

Fashion Partner Content

FALKE Daily Underwear launches in wholesale business

FALKE is now also launching Daily Underwear in the wholesale sector. Long-time retail partner Easton International is taking over distribution in the USA. The two new series follow the FALKE claim to accompany people in every step of life with new ideas and modern products. The shirts, tops, hipsters, slips and boxers are indispensable...

Report

Essity acquires majority stake in period underwear brand Knix

Hygiene company Essity has announced that it has acquired an 80 percent stake in leak proof apparel brand Knix Wear Inc., with a purchase price amounting to 320 million dollars. Through the acquisition of the Canadian label, which is still subject to regulatory approvals and expects to finalise in the second half of 2022, Essity hopes to become...