EditD news and archive

Finding the sweet spot in discounting

In a perfect retail landscape, brands and retailers would be able to order the exact number and style of products to satisfy consumer demand, without fear of ending up with an surplus. However, since we live in a volatile world which is constantly changing, certain practices of the industry such as discounting and sales are unavoidable. Although...

Fashion Featured

UK denim more about value than premium

There are more than 150,000 denim products in the market today, according to a new report that highlighted that premium denim in the UK is shrinking, whereas the value market led by Asos is on the increase, which identifies a growing divergence in trends between the UK and the US. UK consumers are increasingly turning towards value denim...

Fashion

Clash of the Fashion Titans: Adidas vs Nike

This is the fifth installment of 'Clash of the Fashion Titans,' an ongoing original series from FashionUnited that examines and compares key fashion retailers from around the world. Nike and Adidas are two of the world's leading active wear retailers. While Adidas has long enjoyed its spot in the sunshine, Nike recently usurped its German...