Byredo news and archive

Puig acquires Byredo for 1 billion dollars

After weeks of speculation which beauty powerhouse would make the winning bid for Byredo, the Swedish fragrance and accessories company known for its minimalist packaging and gender neutral perfumes will be acquired by Puig. Earlier this month a French news outlet reportedL’Oreal, the world’s largest beauty conglomerate, was set to acquire...

Video

Video: Byredo's Founder is Probably Not What You Expected Him to Be Like

Highsnobiety stopped by Byredo's flagship store in London at 40 Lexington St to meet the brand's founder, Ben Gorham. At 6' 5", Gorham is an imposing figure who grew up playing basketball before earning an arts degree and launching Byredo. Source: Highsnobiety, YouTube.

Retail

Oliver Peoples teams up with Byredo for L.A. inspired collaboration

Oliver Peoples, a Los Angeles-based eyewear company, partnered with Byredo, Stockholm fragrance house, to collaborate on an eyewear and scent that emphasizes L.A. culture. The collection is set to launch this Sunday, April 19th, at retail stores of both brands. The joint collection won’t hit other retailers until next month. Chief executive...