HanesBrands news and archive

HanesBrands Inc to achieve zero waste across its operations by 2025

HanesBrands Inc., the parent company of apparel brands Hanes, Champion, Bonds, Maidenform, and Bali, is set to achieve zero waste across its operations by 2025, according to its latest Sustainability report. The report, published on Earth Day, April 20, highlights the steps the apparel company has taken to ensure it reaches its sustainability...

BusinessFeatured

Authentic Brands Group snaps up Champion for over one billion dollars

Authentic Brands Group has emerged as the winner of a bidding war for Champion after it secured an agreement to purchase the athleisure brand from HanesBrands Inc. for just over one billion dollars. A source close to the situation confirmed the news to WWD, stating that the acquisition should close “around the end of May or early June”. While...

Report

HanesBrands reportedly seeking 1.4 billion dollars for Champion

The deadline to submit the first-round of bids for sportswear label Champion closed this week, painting a clearer picture of what HanesBrands, its soon-to-be former owner, is expecting to see in return for its sale. According to sources for WWD, the group has placed a 1.4 billion dollar starting price tag on Champion, with multiple bids now...

Fashion

Maidenform relaunches Maidenform M brand with new campaign

Maidenform has unveiled a new brand image for its Maidenform M line, which centers on its soft underwear and loungewear basics for young consumers. Following the launch of its new, contemporary line Maidenform M last fall, this new brand image is accompanied by a full advertising campaign that showcases the line's latest collection. “Maidenform...

ManagementFeatured

HanesBrands Q4 sales drop, Champion posts sharp decline

HanesBrands net sales for the fourth quarter of 1.3 billion dollars decreased 12 percent compared to last year. On an organic constant currency basis, net sales decreased approximately 10 percent. The company said, Champion brand sales decreased 23 percent on a reported basis, and 24 percent on a constant currency basis, as compared to prior...

Fashion

Champion and Wtaps collaborate for urban-inspired collection

Hanesbrands Japan Inc., based in Shinjuku, Tokyo, is set to launch an exclusive collection from Champion, the iconic American athletic wear brand, in collaboration with Wtaps, the brainchild of Tetsu Nishiyama. Starting January 27th, the collection will be available through various channels, including the official Champion online store, Champion...

Fashion |In Pictures Featured

Fashion and the Super Bowl: A run down of the industry’s most impactful commercials

The final picks for the Super Bowl, the National Football League’s (NFL) championship event, are beginning to narrow down. Next to this, brands that have snapped up a famously prime ad spot during the game are also preparing to unveil their always highly anticipated commercials. Now worth around seven million dollars, these 30-second slots are...

Business

HanesBrands and the Georgia Tech extend apparel partnership

Apparel company HanesBrands has extended its current apparel partnership with Georgia Institute of Technology (Georgia Tech), a deal that sees the company hold exclusive rights to Georgia Tech apparel in retail. Georgia Tech joins over 25 prestigious universities, such as Florida State, Penn State, University of Michigan, Clemson, and Auburn, in...

People

HanesBrands names new chairman

Apparel label HanesBrands has announced the appointment of William Simon to the position of chairman of its board of directors, effective from December 31, 2023. Simon will succeed Ronald Nelson, who has made the decision to retire as both chairman and board member at the end of the year. Simon has been serving as a director at HanesBrands since...

Report

HanesBrands names new chairman

People

Richard Mcleod joins as chief marketing officer of Champion brand

HanesBrands has appointed Richard Mcleod as vice president, chief marketing officer of Champion brand. Mcleod, the company said in a release, will be responsible for driving Champion’s global brand strategy and omni-channel brand positioning. “The next chapter of Champion’s story is at the forefront of our global growth strategy. We are excited...

ManagementFeatured

HanesBrands appoints three independent directors

HanesBrands has appointed Colin Browne, Natasha Chand and John Mehas as independent directors to the board, effective immediately. Commenting on the new appointments, Ronald L. Nelson, chairman of the company’s board, said: “They bring important relevant experience in retail, consumer brands and operations, and we look forward to gaining their...