Sarah Curran news and archive

My-Wardrobe.com acquired by Net-a-Porter Group

After selling the last of it's remaining stock at 70 percent off earlier this week, struggling premium retailer My-Wardrobe.com has stop trading and sold off it's domain name to online giant Net-a-Porter Group. The website itself is no longer active and a message has been posted which reads: “We are sorry to inform you that My-Wardrobe.com is no...

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Sarah Curran to leave My-wardrobe.com

Sarah Curran, founder of online fashion retailer My-wardrobe.com, has confirmed that she is to leave the business, seven-and-a-half years after setting it up to pursue other “retail projects”. Commenting on her departure, Curran said: "After seven-and-a-half years of launching and building My-wardrobe.com, I have taken the decision to leave the...

Apparel

My-wardrobe com reports sales increase

UK online fashion retailer My-wardrobe.com reported a like-for-like sales growth of 96% for the last twelve months, exceeding last year’s 83% growth. Founded by Sarah Curran five years ago, the company also reported a 118% growth in European sales during Q1 2011 in comparison to 64% in Q1 2010. Besides the sales growth, my-wardrobe.com received...

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My-wardrobe com ups editorial content

Last month saw the relaunch of luxury online retail site, My-Wardrobe.com. Founded in 2006, the editorial site has seen 100% year on year growth with figures at a high in December 2010. The main new component was the upped editorial content and editorial redesign of the site. With all eyes on Mr Porter’s recent launch, fashion insiders are now...

Apparel

New design features at my-wardrobe com

Introducing a new Designer Room, my-wardrobe.com re-worked its website for SS11. The e-shop dedicated to everyday luxury presents new designer labels and editorial features. To Designer Room is carefully-edited and carries brands such as Preen Line, Mulberry RTW, Milly, Moschino Cheap & Chic, 3.1 Phillip Lim, Camilla Skovgaard and Bionda...