Shopping network QVC has unveiled a new brand identity and logo in the US, ahead of an International rollout, which it states reflects “QVC’s leadership as a digital destination for inspi

While luxury retailers are changing their logos by adopting a minimal, sans-serif look, Zara has chosen to go the opposite direction. The fast fashion giant under Spanish conglomerate Inditex has unv

It feels like we’re seeing double, wading through a blizzard of GGs, FFs and CCs––even Balenciaga got in on the act with its newly minted BB. Logomania has returned in a manner not

French fashion brand Lacoste on Wednesday swapped the crocodile logo on its shirts for the first time in its history for 10 of the most endangered species on the planet. The green Lacoste crocodil

Could Abercombie & Fitch be considering losing its logo? Last week the US collegiate fashion company reported another sales decline, its 10th consecutive sales drop, and so it appears fashion-con

Fashion is no longer inconspicuous. After a plethora of seasons of minimal branding, the logo is making a return to collections everywhere. From designer catwalks like Chanel, Kenzo and Moschino, to

50 years ago, Italian graphic designer Francesco Saroglia won an international logo design competition held by the International Wool Secretariat (IWS). His design was five black bands criss-crossing

Less than two weeks after unveiling a newly designed logo, fashion retailer Gap has retracted its new logo amid a social media backlash, which some critics are calling a "knee-jerk reaction" to custo