Sportswear news and archive

Community, culture, and career: How lululemon is revolutionizing work culture

At lululemon, a leading company in the field of high-performance sportswear, the well-being of employees—physically, mentally, and socially—is at the center of the company's activities. This philosophy is reflected both in product development and in the design of the working environment. From a yoga boutique to a global giant Since its founding...

Business

Sports Direct fails to secure injunction against Newcastle United over replica kits

Mike Ashley’s Sports Direct has been unable to secure an injunction against Newcastle United Football Club (NUFC) that would have allowed the retailer to sell the club’s replica kits for the 2024/25 season. The sportswear retailer filed a complaint against NUFC with the Competition Appeal Tribunal during March, in which it had alleged that the...

Culture |In Pictures Featured

Umbro celebrates 100 years of sportswear with new exhibition

The Westminster Menswear Archive, part of University of Westminster in London, has opened a new exhibition exploring 100 years of the Manchester-founded brand Umbro, and its influence on British sportswear. The free ‘Umbro 100: Sportswear x Fashion’ exhibition is open until April 28 and features more than 120 archive Umbro styles drawn from the...

People |Interview Featured

Doni Nahmias on the LA fashion uprising and the fusion of sports and luxury

While LA may be known for its illustrious film industry embedded in Hollywood culture, from which stars materialise as beacons of success on a global scale, there is also an underlying precedence in emerging talent that is shaping the subcultures that define the city’s wider lifestyle. Among these underdogs has emerged Doni Nahmias. On moving to...

Fashion |In Pictures Featured

Reebok unveils collaboration with Anine Bing

Sportswear brand Reebok has collaborated with Los Angeles-based fashion brand Anine Bing on a range of luxury loungewear and classic footwear styles for women. Reimagining iconic Reebok styles from the 80s and 90s, the Reebok x Anine Bing collection merges vintage sportswear with Bing’s modern and timeless approach to fashion for an off-duty...

BusinessFeatured

Nike faces backlash for England’s controversial Euro 2024 kit

Sportswear giant Nike has responded to backlash over its controversial England kit for the upcoming Euro 2024, which had garnered wide-spread criticism from football players and politicians alike. The kit in question features an alteration on England’s St George’s flag, which has been changed from the standard red and white colourway to appear...

Business

Mike Ashley seeks injunction against Newcastle United over replica kit deal

Frasers Group owner Mike Ashley is seeking an injunction against Newcastle United Football Club (NUFC) regarding a disagreement over the distribution of the club’s replica kits. Ashley, through his group’s portfolio company Sports Direct, has filed the claim to the Competition Appeal Tribunal, in which he alleged that the club had “abused its...

Business |Report Featured

Decathlon's transition to a 'multi-specialist company': From logo to store concept

While other sportswear chains face various challenges and sometimes even flounder, Decathlon sees room for growth. The French sports fashion retailer, founded in 1976 by seven sports enthusiasts with the mission to make sport accessible to all, aims to transform from a B-brand into an A-brand. Therefore, Decathlon drafted a transition plan. The...

Fashion |In Pictures

On unveils tennis apparel collection

Swiss high-performance sportswear brand On, backed by tennis star Roger Federer, has unveiled its highly anticipated tennis apparel collection, as it continues its ambition to become the world’s “most premium” sportswear brand. On has drawn from its close collaborations with tennis stars Iga Świątek and Ben Shelton to create a premium and...

Business

A year of sport: Zalando's plans for 2024

The Berlin-based online retailer Zalando SE is preparing to focus on sportswear. The decisions comes had of the array of major sporting events set to take place in Europe over 2024, including the UEFA European Championship. As such, and in light of the busy sports calendar for this year, Zalando is also focusing on the sports category and last...

Fashion

Authentic taps Source Sport for Reebok to expand in the UK and Ireland

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, is partnering with Source Sport Limited T/A Sports Hub Group, a brand licensee for its sportswear Reebok brand to expand in the UK and Ireland. In a statement, Authentic said that Source Sport will manufacture and distribute Reebok branded...

Business

Puma and Reebok join Marks & Spencer’s sports platform

British department store retailer Marks & Spencer has announced that Puma and Reebok will be joining ‘The Sports Edit on M&S’ platform as part of efforts to bolster the category. Over 140 products from the two brands will be added to the retailer’s e-commerce site throughout February and March, including both performance wear, lifestyle apparel...