Adrianna Papell news and archive

Occasionwear group Adrianna Papell announces rebranding, launches new initiatives

Occasionwear group Adrianna Papell has revealed its latest company initiatives for 2023. The fashion house is set to re-brand its Aidan Mattox by Adrianna Papell and Aidan by Adrianna Papell lines, as well as launch a new contemporary label named Liv Foster. The company sees these initiatives as a “new phase of growth”. The rebranding strategy...

Retail

Adrianna Papell launches shop-in-shops at three John Lewis stores

US born occasion wear brand Adrianna Papell has announced the launch of three new pop-up stores for autumn/winter 2022 in the London Oxford Street, Edinburgh and Cheadle John Lewis branches. Commenting on the launch, Sue Reid, managing director UK & international sales at Adrianna Papell said: “Adrianna Papell is already stocked with John Lewis...

Fashion

Adrianna Papell to open UK concessions

American occasion wear brand Adrianna Papell is continuing its expansion with the announcement of a partnership with House of Fraser to open concessions in the UK. Adrianna Papell, known as a go-to brand for celebrity clientele shopping for Hollywood’s award season dressing and red carpet occasions, will be opening three concession in House of...