Social Media in Fashion

Read about the latest Social Media trends in the fashion industry.

Wolf & Badger launches ambassador programme

B-Corp certified Wolf & Badger has announced the launch of a new brand ambassador programme designed to allow content creators to “help generate for independent ethical brands”. Dubbed ‘Tastemakers’, the in-house developed programme serves as a platform for creators to edit, style, feature and ultimately share their favourite products with their...

Fashion Featured

AW24 in social media: Between fashion fatigue, K-pop dominance and ‘tradition’

When the autumn/winter season for women begins following men's fashion week and couture, there is often a certain fashion fatigue in the air. Social media has already been inundated with a flood of content for weeks, so the question arises as to what a brand can do to stand out from the crowd. Last year, the key to this was concentrated star...

Business

Pinterest working on ‘body type’ tech

Social media platform Pinterest has said that it is working on “body type technology” that would allow users to refine their searches for women’s fashion and wedding ideas based on different body types. The tech builds on similar tools introduced for hair patterns and skin tones, all of which contribute to the platform’s efforts to form a more...

Fashion

Express signs first female collegiate style ambassadors

Express has announced the signing of the next series of its collegiate style ambassadors as the fashion brand expands into women’s sports. This spring, Express will partner with Jacy Sheldon and Kaia Henderson, American college basketball players for the Ohio State Buckeyes. The announcement comes as Express also partners with male athletes DJ...

Business

TikTok Shop to increase US seller fees

TikTok is reportedly set to raise the fees for sellers using its e-commerce features in the US, news that comes just weeks after the social media platform reported that it had surpassed 10 billion dollars in consumer spending. According to a report by The Information, TikTok Shop is expected to quadruple its merchant fees from 2 percent to 8...

RetailFeatured

5 steps fashion companies can take to launch businesses online, without breaking the bank

The holiday season marks the zenith of retail sales, with 75 percent of shoppers intending to make online purchases. Astonishingly, a significant 33 percent of businesses, including fashion companies, are yet to establish an online presence, resulting in a minimum loss of 10 percent in annual profits. Consequently, the recent surge of 75 percent...

BusinessFeatured

Web Summit: Challenges and opportunities of social and live commerce in Europe and the US

Lisbon - Social and live commerce offers opportunities. That was the message offered by participants in the panel discussion 'Social and live commerce: what will it take to break through in the West?', which took place on November 15 at the technology conference Web Summit. There are two things going on in e-commerce right now, argued Sophie Frè...

BusinessFeatured

SS24: Screen heroes, sports stars and TikTok phenomena as a goldmine for brands

While last year's spring season was characterised by media-effective moments and spectacular productions, designer debuts and star power were on the agenda for spring/summer 2024. Viral showmanship was forgotten again for the first time this season, with brands instead focusing on a star-studded cast - both in the front row and on the catwalks....

Fashion

The 10-year-old fashion influencer

Taylen Biggs has close to 1.5 million followers across TikTok and Instagram, a wardrobe full of designer clothes and 15 fashion weeks under her belt -- and she's 10 years old. Taylen arrived at last week's Balmain show, one of the hottest tickets of Paris Fashion Week, in a luxurious white jacket-and-skirt combo by the French label, black boots...

Business

TikTok brings shopping feature to the US

Social media platform TikTok has initiated a roll out of its in-app shopping experience, bringing TikTok Shop to US users who will be able to access a series of shopping-centric features. Through the addition, the platform’s 150 million users in the region can now view shoppable videos and live streams, while brands and merchants have the option...

Business

Elon Musk reveals Twitter rebrand, platform to be AI-powered

Billionaire businessman Elon Musk has unveiled the rebranding of his social media platform Twitter as he looks to steer it towards what he has dubbed “the everything app”. On the platform, Musk posted an image of the company’s new logo, a large X, which had been beamed onto its headquarters. Another image depicting a similar sight was also...

Retail

TikTok opened first physical pop-up on Oxford Street

Social media platform TikTok took to the real world with the launch of its first ever bricks-and-mortar pop-up on London’s Oxford Street. Last week, the space was open to existing and prospective merchants and creators in a concept that centred around “community commerce”, as TikTok hoped to back “a new kind of shopping culture”. Focusing on...