Fitbit news and archive

Fitbit launches wristbands for its Versa smartwatch in collaboration with CFDA

Fitbit, the wearables brand, is launching a capsule collection of knitted wristbands for its Versa smartwatch. The collection is the result of a collaboration with the Council of Fashion Designers of America, which invited top emerging brands to submit accessory designs to be considered for Versa. PH5, a New York-based knitwear brand, was...

Business

Wearable device market to hit 150 billion dollars annually by 2027

London - The wearable device market is expected to hit over 150 billion US dollars in sales annually by 2027, according to new research from IDTechEx. New advancements in wearable technology are being fuelled by increasing global interest, leading to numerous companies investing in new product development, including the likes of Nike and Apple....

Report

Fitbit confirms assets acquisition of Pebble

London - Although the abandonment rate of wearables remains high, that has not deterred wearable device maker Fitbit from acquiring the intellectual property, personnel and software of Pebble, smartwatch manufacturer. Fitbit confirmed it had acquired specific assets from Pebble Wednesday morning, including key personnel, intellectual property...

Apparel

Tory Burch and Fitbit launch accessories line

American designer Tory Burch has teamed up with wearable technology firm Fitbit to create a collection of fashionable accessories for its wireless activity trackers, Fitbit Flex. The collection comprises of a series accessories including a pendant necklace, bracelets and wristbands based on Tory Burch signature designs designed to house the...