After German sportswear giant Adidas previously introduced three products from its Speedfactory in Ansbach, Bavaria, it has now launched a sneaker made in USA, in its Speedfactory in Atlanta: It is c

After announcing its new, robot-driven Speedfactory concept exactly two years ago, and after prototypes, German sportswear company Adidas is now ready with its first commercially available running sh

Sweating workers in stiflingly hot factories, making shoes by hand could soon be a thing of the past. At least according to German sports company Adidas. Flexibility, automation and speed is key whe