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Is influencer marketing worth the hype?

Influencer marketing has become a major component of the fashion industry since the birth of the Instagram influencer. Since then, influencer marketing has grown to incorporate other social media platforms, including YouTube and TikTok. With the number of people going viral nowadays and the influencer market becoming so saturated, there’s a...

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Fashion |INTERVIEW Featured

Influencer marketing is here to stay post Covid-19

Since the outbreak of Covid-19, nationwide lockdowns and travel bans have immensely altered the way influencers work. The devastating impact on the entire fashion industry and the contraction of the global economy has largely diminished brands’ marketing budgets and put an indefinite halt on ongoing campaigns. However, as most of the world is...

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