jitrois.

Born in Narbonne, Jean-Claude spent his childhood in Aix-en-Provence surrounded by his mother, a housewife, and his father, an aviation officer. At the age of 18, he moved to Paris to study child psychomotor skills at the Pitié-Salpêtrière hospital. He follows the courses of major psychoanalyst amongst them Françoise Dolto and Jacques Lacan. The abrupt move to fashion happened after Jean-Claude began exploring Jacob Moreno’s theory of therapeutic psychodrama. This theory was applied when treating children with learning difficulties, dressing them in handmade costumes to help them feel more comfortable in their own skin. In 1968 he graduated and transferred to Nice. To help the children in his care and restore their confidence, he creates “therapeutic” disguises in crepe paper. In 1975, he became director of the Higher Institute for Psychomotor Rehabilitation in Nice and was involved in the training of nearly 400 students. In 2002, Jean Claude Jitrois received the Legion of Honor for his contribution to the Fashion sector and the promotion of France throughout the world.

The JITROIS HOUSE New. Subversive. Luxury. In the Age where life has been enhanced through social networks and the digital revolution – jitrois has adapted and developed. The brand has explored the relationship between the skin, the leather and the digital. In the world of webcams, instant messaging and permanent connectivity the concept of a second skin has been applied to the entire virtual body symbolising a renewal of interaction. Jitrois. endeavours to retain its eponymous image of high luxury but merged with subversive youth culture. Today the house creates powerful and confrontational pieces that program a new path for desire, either physical or virtual; but, never conforming to social codes. For communication inquiries please contact: +(33)6 86 27 85 09 presse@jitrois.com For commercial & diffusion contact : +(33)6 86 27 85 09 diffusion@jitrois.com Photo credit: jitrois.