Minimum was established in 1997 as a small retail shop in aarhus in Denmark, but quickly evolved into an independent clothing label, launching the first male collection in 1999. in 2007 Minimum expanded and a female line was added to the minimum brand. minimum is well established and available in stores throughout europe, asia, australia and canada and is represented in 25 showrooms worldwide. The philosophy is to make stylish and functional clothing produced from high quality materials, but always at affordable prices.