Minimum

The Danish fashion brand Minimum was established in 1997 with a mission of designing accessible and stylish clothing crafted from high quality at affordable prices. Started as a stand-alone store in Aarhus, Denmark, Minimum quickly evolved into an independent fashion brand. Its first male collection was launched in 1999, and in 2007 Minimum expanded and introduced a female line. Ever since, the collections have been refined while paying great attention to the minimalistic signature of Minimum.

With focus on leaving a lighter footprint, Minimum has made deliberate sustainable choices in each style of their Essentials collection, including several styles of their seasonal collections. Wherever possible, the brand utilize and increase their use of sustainable fibres and will continue to do so on their journey of becoming more sustainable. Minimum is available online at minimumfashion.com and in stores throughout Europe, Asia, Australia, and Canada. Wholesale E: contact@minimum.dk Photo credit: minimum