New Ordinary People

NOP stands for New Ordinary People, the nature lovers, the future changers: we’re a sustainable movement brand. Born in Estonia, NOP feels nature in its bones. We acknowledge the raw truth: there is no future without sustainable people doing sustainable things and living a sustainable life. We believe that environmental consciousness should be the new normality and that living in harmony with nature is possible.

One tangible step we make is to plant a tree with each product bought. No fruit gardens but real trees in areas without any forest left. We make this happen by donating to One Tree Planted. The bigger step is yet in our supply chain. Our products’ raw material, organic cotton, is certified and respects people and the environment. And if we don’t use raw organic cotton, we use 100% recycled materials. The inks we use are OEKO-TEX® certified which is super safe for both your skin and our planet. We go for the quality instead of the quantity. By treating the clothes well, you can wear your favourite Tee for years, and when it’s finally done, it’s biodegradable. And if you’ve washed it with 100% eco-friendly detergents, you can even compost it. We love a zero-waste lifestyle. We love both sea and earth animals. We love biodiversity in general. We go for equal education and rights. We go for conscious consumption. We are NOP! For partnership inquiries please contact: (+372) 567 10906 info@nopstore.eu Facebook / Instagram: @wearenop Photo credit: New Ordinary People