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XUMU was established in 2019 in Berlin, by two innovative designers Batuhan Dalcı and Melih Bilgin. We produce winter-oriented activewear and streetwear clothes by embracing a bold yet functional design approach and best production quality. As a design-oriented brand, we produce specially designed products with limited quantities. This approach helps us use less electricity, less water, and less raw material. We use recyclable – upcyclable or already recycled (e.g., ocean waste fiber) or upcycled (e.g., production waste) materials. We never waste our unsold products by burning or throwing them away. Instead, we upcycle them.
Since the day we began our journey, we have always had an attitude towards fashion, society, the environment and the world. It starts with this motto: We are not just what we wear. XUMU is the wiggle room you have, without taking things too seriously, a chirpy bravado against the status quo. Our “XUMU is as XUMU does” slogan highly represents this attitude. If you manage to stay lighthearted, shrewish, and be a do-gooder all at once, you are already in the XUMU community, where you are free of any judgement. We also believe that getting dressed is closely related to courage. You are judged by what you wear. You are defined as certain stereotypes according to your clothes. This barely turns out to be accurate. But for the brave, getting dressed could be a form of self-expression. You express yourself as you are, regardless of what others say. Regardless of what you wear, you relish to dare. Moving forward, we keep on inviting you to dare with us. Dare to wear things most cannot. Dare to be bold in alignment with your true nature. Dare to be judged by the people you will never see again. Dare to be yourself without any shackle society casts on you. And if you may, dare with XUMU. Wholesale E: ss@xumu.company Photo credit: XUMU