Decathlon news and archive

Decathlon posts revenue growth

In 2023, Decathlon’s revenue increased by 4.4 percent at a constant exchange rate. Adjusted for unfavourable exchange rates and the impact of the closure of the company’s commercial activities in Russia, revenue rose by 1.15 percent to 15.6 billion euros. Digital sales accounted for 17.4 percent of the group’s revenue, up 0.7 point versus 2022....

BusinessFeatured

Spanish trade union CCOO sues Decathlon for violation of the right to freedom of association

The confrontation between the management of the multinational sports company Decathlon in Spain and the Spanish trade union Comisiones Obreras (CCOO) has not eased at all, but rather intensified. On 3 April, the union filed a lawsuit against the sports company for violating the right to freedom of association. Just a few weeks ago, Decathlon was...

Business |Interview Featured

Decathlon's chief digital officer on making 'digitisation the new normal'

Decathlon went back to the drawing board and put a new vision on paper. The French sports fashion retailer wants to develop further as a 'multi-specialist-company' under the motto 'Move People Through The Wonders of Sports'. Part of the new strategy is digitalisation. FashionUnited spoke to chief digital officer Jimena Almendares during a...

Business |Report Featured

Decathlon's transition to a 'multi-specialist company': From logo to store concept

While other sportswear chains face various challenges and sometimes even flounder, Decathlon sees room for growth. The French sports fashion retailer, founded in 1976 by seven sports enthusiasts with the mission to make sport accessible to all, aims to transform from a B-brand into an A-brand. Therefore, Decathlon drafted a transition plan. The...

RetailFeatured

Top 5 Strategies for Successful Retail 2024: Part 5, Be the Change You Want to See (and Buy)

In today's constantly shifting retail landscape, navigating immediate challenges while focusing on future expansion for success is essential. Retailers are facing high inflation, ongoing pandemic impacts, and geopolitical unrest, leading to increased costs and financial pressures for consumers. Despite these challenges, some retailers have...

Business

Decathlon reportedly still doing business in Russia

French sports retail giant Decathlon has sold goods to Russia despite promising not to, an analysis by research firm Disclose showed. This news comes after Decathlon announced in an official statement on 29 March 2022 that "in solidarity with colleagues" in Ukraine and neighbouring countries it would no longer supply Russia. Decathlon also...

Report

Decathlon takes over outdoor outfitter Bergfreunde

The French sporting goods retailer Decathlon is expanding its portfolio to include the German e-commerce specialist Bergfreunde GmbH. On Monday, the Kirchentellinsfurt-based outdoor outfitter announced that Decathlon had already signed a corresponding purchase agreement with the previous Bergfreunde owner Backcountry on 24 November. Financial...

Report

Decathlon appoints new CMO

Decathlon has appointed Raphaël Goumain as its new chief marketing officer, as announced through Goumain's LinkedIn. When Goumain was given the opportunity to work at Decathlon, he didn't hesitate for a moment, he wrote. Goumain has now been in the role of CMO for about four weeks. In a statement on his Linkedin, Goumain said: “For those who...

BusinessFeatured

Decathlon, the financial implications of its Transition Plan

Decathlon, the French sports and leisure multinational retailer, is carrying out an in-depth overhaul of its operations. Its ambitious ‘Transition Plan’ aims to ensure a "more profitable, more digital, more environmental" approach. The Group has significantly revised its positioning by streamlining its product portfolio. It plans to remove...

Fashion Featured

How Decathlon aims to scale the mountain of sustainability

In 2022, 23 percent of the company's own products met at least one of the criteria and were given the Ecodesign label. The remaining product range needs to be redeveloped for it to carry the label. However, this is not always possible, which means that the developers have to create an alternative product. A rocky road for alternative materials...

BusinessFeatured

McKinsey sporting goods report 2023: 'Preserve demand and build resilience'

The World Federation of Sporting Goods Industry (WFSGI) and McKinsey & Company have teamed up once again to present their annual sporting goods industry report. Its title highlights the need of the hour - “Sporting Goods 2023 – The need for resilience in a world in disarray”. The third edition of the report looks at the dynamics driving...

Business

H&M, Inditex and Mango among retailers establishing textile waste association

Decathlon, H&M, Ikea, Inditex, Kiabi, Mango and Tendam have partnered to create the Association for Textile Waste Management, with the aim of managing clothing and footwear waste generated in the Spanish market. Through association with the Collective System of Extended Producer Responsibility (SCRAP) legislation, the group wants to boost...