Master in Fashion Direction: Brand & Communication Management

IN THE WORLD OF FASHION, IMAGE IS CRUCIAL

It is not just about the fashion shows or shootings, of course: the big brands have a true cultural identity, be a new avant-garde or a century-old heritage. It is a capital built through careful branding and communication strategies, which can make the fortune - or the ruin - of even the biggest fashion houses. Knowing how to valorize these areas and how to design communication capable of leaving a mark is one of the most complex - and most rewarding - jobs one can do in the world of Fashion and Luxury.The Master in Brand & Communication Management trains the specific figure who deals with the communication and voice of a brand at 360°: from advertising campaigns, events, press releases, and public relations to social media.A figure that - today more than ever - is among the most in-demand by fashion brands: Gen-Z and new market segments are radically transforming the typical communication, media, and digital scenario. The DNA of brands, the 'myth-making' strategies, and the cultural heritage of brands are translated into new languages and cultures: from digital to phygital fashion.That's why fashion brands are looking for a new generation of communication professionals: capable of managing digital change. That's exactly what you will learn to do in this master's course.

The Gen-Z and the newest customer segments are transforming the typical advertising and media scenario. Brands' D.N.A., myth-making and cultural heritages are translated through new languages and cultures: from the digital to the phygital fashion.

That's why fashion companies are looking for a new generation of communication professionals: able to manage the digital change. That’s why in this Master you explore the relation between brands, targets, and the communication & marketing strategies that link them together. Academic Professors and Fashion Managers will be teaching you these pillars: from visual imagery, digital management & engagement strategies, PR & event management, up to branding strategies.

Inside Milano, the capital city of branding & communication - the city of cool-hunting and fashion bloggers - combining trend setting with a comprehensive learning environment.

Welcome day: January 19, 2024

Orientation week: January 22-26, 2024

Ceremony and lectures’ start: January 29, 2024

Lectures' end: October 18, 2024

Internship: starting from October 2024

Duration of the Master: 1 year, 1200 hours

Location: BY PRESENCE, on Milano Fashion Institute Campus, and some particular subjects able to participated on online.