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Master in Fashion Direction: Brand & Luxury Management

Course Summary School: Milano Fashion Institute

Location: Italy,

Education: Master's Degree

The new territory of business and creative strategy
The most successful brands today have managed to build an entire lifestyle around the consumer. An inhabitable world made up not only of fashion products, but also of design, beauty, jewelry, cosmetics, and increasingly, experiences. Creating an all-around luxury lifestyle, while enhancing a brand's core business, is among the most sought-after - and most avant-garde - goals of fashion companies. Achieving it requires creativity and ideas as much as design and positioning strategies.
From the knowledge of the business logic of the fashion & luxury system to buying & merchandising processes, up to the management of marketing and digital communication strategies, the master in Fashion Direction: Brand & Luxury Management trains the best managers to creatively face the challenges to come: the valorization of a brand's heritage, storytelling and "know-how" through a unique and memorable experience for its customers, portraying the brand, through new business territories, into the future.  
The key to the success of the aforementioned strategies is the unique capability to unite creativity, design and positioning strategy, creating products and services with a common denominator: knowing how to properly manage more and more hybrid processes between design and innovation.
The professional figures trained by the Master in Fashion Direction: Brand & Lifestyle Management will be able to plan and execute managerial and marketing processes of companies operating in the fashion, luxury, lifestyle & experience sectors. In particular, they will be professional profiles able to support, in a qualified way, the processes of marketing & digital communication, buying & merchandising, marketing & brand management.

At the end of the Master, the profiles will then be able to qualify as junior figures such as:

- Junior Brand Manager

- Merchandiser- Buyer

- CRM Manager

- Digital Manager

- Marketing Manager

- Event Manager

Key Facts:
Welcome day: January 19, 2024
Orientation week: January 22-26, 2024
Ceremony and lectures’ start: January 29, 2024
Lectures' end: October 18, 2024
Internship: starting from October 2024
Duration of the Master: 1 year, 1200 hours
Location: BY PRESENCE, on Milano Fashion Institute Campus, and some particular subjects able to participated on online.
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