Head of commercial & Communication strategy in Fashion Industry

This program is dedicated to the business of fashion, specializing in marketing, communications and distribution in the designer and luxury market, including textiles and accessories.

Objectives: Over three years students will learn not only the current practices of fashion marketing and communication but also how to apply them through practical applications and group projects.  In addition students will develop their overall proficiency in the world of fashion.

Students will acquire an understanding of the marketing issues of today and be able to envision those of tomorrow and apply the skills they have learned to resolve them. Understanding the reality of the fashion industry terrain and the role of each professional activity in marketing and communication. Internships reinforce the skills acquired in the classroom by allowing students to put them in play in the real world.

Introduction to the role of marketing, the sales process and consumer habits. The formulation of a market research study in order to conceive a product extension strategy. A historical and sociological approach to fashion. Familiarization with textiles and their characteristics. The role of  trend forecasting and its impact. Visits to fashion districts in Paris. Discovering the methodology behind developing a collection. Business law and two foreign language courses are also included.

The role of marketing in the development of a collection, brand identity and the politics of pricing. Introduction to the concept of distribution and channels. Delving into the different sectors of fashion and the textiles that are particular to each. Forecasting and the sociology of fashion. Introduction to merchandising. An expansion of the study of business law and corporate finance. Introduction to the tools of communication and social media.  Continuation of foreign language classes.

Marketing in an international context, brand management and strategic markets. Methods for developing a collection, importing and sourcing. Applying merchandising strategies to fashion brands and e-commerce. An international perspective of fashion as a cultural barometer, a thematic approach to fashion and art history. Familiarization with labor laws, legal protection of patents  or brands and corporate finance and budgets. A continued study of communication strategies in fashion. The final project based on launching a product extension for an already existing brand.