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BA (Hons) Fashion Communication and Promotion

Course Summary School: Norwich University of the Arts

Location: United Kingdom, Norwich

Education: Diploma

Our BA (Hons) Fashion Communication and Promotion degree course will teach you the technical skills and creative approaches that develop successful fashion brands and brand extensions, fashion marketing events, promotional campaigns and publications.
Set yourself up for a successful career in fashion marketing on an undergraduate fashion communication and promotion skills course that encourages you to aspire to the highest creative standards and cultivates a close engagement with the professional world of fashion promotion and branding.
Your fashion communication and promotion skills
Your enthusiasm for the fashion industry will be the springboard from which you determine your individual focus and direction. This degree is structured to provide you with a set of core skills while providing flexibility for you to focus on areas of personal interest. This will enable you to develop a strong individual profile on which to build a successful career.
You’ll be encouraged to take a creative approach to fashion marketing. You’ll apply a broad range of analytical, editorial, marketing and forecasting tools and innovative graphical, 3D and digital techniques to produce original and incisive content for promotional campaigns and marketing publications in print and digital formats.
Your fashion communication and promotion future
Market segmentation, branding and brand development, promotional strategies and competitor analysis are just some of the techniques you’ll learn as you build your knowledge of fashion marketing and develop skills that will make you attractive to employers.
You’ll get the opportunity to engage in live industry briefs with leading fashion brands and be supported to get your work featured in publications such as Disorder and The Model Magazine. Work placements are strongly encouraged, and students are supported to gain industry experience with leading fashion brands like Vivienne Westwood and Vogue.
Typical career paths include
Fashion Stylist
Style Scout
Trend Forecaster
Fashion Buyer
Visual Merchandiser
Fashion Marketer
Brand Strategist
Social Media Strategist
Creative/Art Director
Promotion and PR
PR and Event Manager
Fashion Writer
Fashion Editor
Fashion Blogger
Fashion Vlogger
Fashion Illustrator
You’ll get specialist creative careers advice from our Careers Team in the Ideas FactoryNUA to help support you as you plan your career.