In Pictures: Tu x Graduate Fashion Week collection

Sainsbury’s Tu clothing line has launched its first Graduate Fashion Week collection designed by Genevieve Devine, winner of the 25th Graduate Fashion Week anniversary Tu Scholarship Award.

Devine, a fashion design graduate from Northumbria University, was awarded a year’s scholarship and paid employment with Tu at Sainsbury’s at Graduate Fashion Week’s annual award ceremony last June.

The promising designer has been working within Sainsbury’s head office alongside its team of in-house designers and she has received guidance to repurpose her winning final year collection for the consumer market.

In addition to receiving advice and support from Sainsbury’s, Devine has also been mentored by Scottish designer Holly Fulton, who she worked closely with to create the unique graduate fashion week collection.

The collection explores “fashion as a form of fantasy with functionality” Devine explains, with oversized workwear silhouettes adorned with feminine detailing in a muted colour palette. Key pieces include a boiler suit, an embroidered dress, oversized dungarees, a long sleeve top with oversized cuffs, and wide-leg trousers.

The Tu x Graduate Fashion Week collection is available now from 140 Sainsbury’s stores across the UK and online, which includes an additional five pieces. Prices range from 25 to 45 pounds.

Images: courtesy of Tu at Sainsbury's