Inside the July 2018 Berlin fashion trade fairs

Gorgeous summer weather set the tone for a positive mood at the Berlin fashion fairs last week. Even though the crowds seemed to be somewhat smaller than in previous seasons, the atmosphere at the eight events in the German capital was generally cheerful – disguising the fact, that German fashion retailers have been struggling with unfavourable market conditions and sluggish demand just as their international counterparts for some time. But under the glorious sunshine of Berlin, buyers and exhibitors seemed to have forgotten about those struggles for three days. The upbeat mood at the fairs therefore became the focal point of most organizers’ reviews afterwards – in these difficult times for the industry, they had once again succeeded in creating a pleasant and productive experience for tens of thousands of guests from Germany and abroad.