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Istituto Marangoni becomes first fashion school to join the Metaverse

By Andrea Byrne

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Image: Unsplash

The Istituto Marangoni has become the first fashion school to join the Metaverse, an integrated network of 3D virtual worlds.

By joining the Metaverse, Instituto Marangoni aims to develop students’ skillsets, focusing on the university’s biggest student group, Gen Z, in virtual communication and technology to prepare them for the ever-changing fashion industry.

The project entitled ‘The Talent District - Istituto Marangoni’s Metaverse Revolution’ also aims to host discussions and present fashion shows in collaboration with other companies.

Stefania Valenti, Istituto Marangoni's managing director, said in a statement: “The desire to create new communication and teaching methods to have a ‘direct’ dialogue with Gen Z prompted us to create workshops and projects on virtual reality as part of design programmes three years ago.

“The Talent District – the new Istituto Marangoni Metaverse – aims to be an innovative, engaging tool for the entire community of talented students and fashion, art and design enthusiasts. They will be able to create a world where creativity has no boundaries.”

Istituto Marangoni’s Metaverse will be divided into futuristic districts where visitors can explore the university with avatars. They will be able to visit an Infopoint that offers information on all fashion, design and art programmes, and an Exhibition Pavillion that provides some of the students’ projects.

In addition to a Theatre that presents informative conferences, discussions and lectures, the Partners’ House that showcases projects created by students for partner companies as part of IM Corporate Lab and the Archive, where visitors can view Instituto Marangoni’s past activities and projects.

The university has partnered up with Igoodi, an Italian avatar factory and Monogrid, a digital interactive agency that develops platforms, to create The Talent District.

Istituto Marangoni will be launching a new Master in Digital Design for Immersive Experiences in September 2022. Also, fashion courses beginning in the same month will provide teaching on themes of the Metaverse.

Istituto Marangoni
Metaverse