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Anouk started the brand new Master in International Fashion Management at Antwerp Management School. After spending the first semester in Belgium, she went to the fashion hub Milan for 6 weeks.
On the 30th of January, we started school at Domus Academy to expand our knowledge on fashion buying. The workshop fashion buying was kicked off with a fashion tour in Milan to discover the city and important brands and sites in Milan. During this tour we got the chance to visit multi-brand stores, the store of independent designer Antonio Marras, the fashion art museum The Armani Silos and last but not least Fondazione Prada.
The next day, it was time for the introduction of the actual fashion buying workshop. For our workshop, the school collaborates with Italian streetwear company Slam Jam. For this project, you were assigned in groups together with students from Domus Academy with all different backgrounds and nationalities. Group projects can be challenging, especially when working with several different cultures (Domus is just as AMS a very internationally-minded school), however, this is what also makes them very interesting, educative and a good preparation for the working life.
The goal of the workshop with Slam Jam was to analyze the brand and its competitors, followed by selecting merchandise for the Spring Summer 19 collection and lastly, create a communication strategy to make the merchandise bought known to the Slam Jam customers. During the six weeks, you regularly have meetings with your project leader to monitor the process of the assignment. In between these meetings, 6 courses related to buying were scheduled. Furthermore, after 3 weeks a mid-
presentation and after 6 weeks a final presentation is scheduled, where you will present your project for a jury, that includes professors from Domus Academy and people working at Slam Jam. Again, this is a good preparation for next year in the working field.
When you study in Milan for 6 weeks, you of course need a place to stay. Finding a good place can be stressful, so therefore, I will explain our experience related to the housing part. Milan is a highly populated city, which can make find a nice place to stay difficult. The school in Milan can help you to find a location. However, to keep the price down and to enjoy the stay in Milan, I recommend to find an apartment together with your classmates. Ourselves we found a nice apartment via Airbnb on a good location and close to the school.
Of course Milan is not only for studying. Luckily, there is no lack of an interesting social life in a vibrant city as Milan. The city offers many various activities, bars and restaurants, day trips and sightseeing options, so many that you will not even have time to do them all.
Milan is a city with rich history, cozy neighborhoods and must-see monuments. The entire city is easy accessibly by metro, tram, bus or taxi. The main attractions are the famous Duomo, the cathedral of Milan and Galleria Vittorio Emanuele II, hosting some of the most luxurious brands. Must-visit neighborhoods are the Navigli area, where Domus Academy is located, and Brera, an artsy and characteristic area full of nice bars and cozy restaurants.
Bars and restaurants
The Navigli area where Domus Academy is located is the perfect place to find nice bars and restaurants next to the water. Great food on a terrace in the sun next to a beautiful canal, what do you want more? Moreover, in the weekends, the neighborhood bursts with energy. Many people go out for aperitivo, for a good bite of one of the food trucks or for a cocktail in one of the many bars. Of course, Milan is a large city and there are more bars and restaurants to discover than in Navigli only. Since Italy is known for its good food and drinks, you will not have a hard time finding good bars and restaurants in the entire city. And believe us, sadly there is not enough time to discover them all.
Milan is a getaway to several charming Italian cities in between the group meetings and lectures. You can easily travel by train to some of Italy’s prettiest cities such as Florence, Venice and Turin. Our recommendation for the perfect daytrip: Como! Como is located at the beautiful Como lake and is only an hour train ride away from Milan. Perfect to escape busy Milan for a day and enjoy the tranquility of the lake.
And last but not least: Who does not need a good cup of coffee in the morning (or afternoon or evening)?! Well, a good tip: if you order a coffee in Milan, you get a very small espresso shot and not a regular americano coffee as you would expect. Very effective to wake up, but oh so strong! So if you prefer something less strong, cappuccino or latte macchiato is the way to go ;-).
Working on group projects never was so much fun with a latte macchiato on a sunny terrace!
Please for more info about Antwerp Management School click here.