London College of Fashion collaborates with the Fashion Innovation Agency and Outernet London

The London College of Fashion (LCF) has collaborated with the Fashion Innovation Agency (FIA) and Outernet London, an immersive entertainment district in London.

The collaboration aims to provide a platform for physical and digital assets and to show the endless customer and retail engagement possibilities.

FIA incorporated the work of LCF UAL’s graduates Elisabeth Sur and Nitin Parmar from the MA in Costume Design for Performance by using their designs for the virtual environment that was displayed across the floor-to-ceiling in 360-degree wrap-around screens at Outernet London.

The moving digital backdrops featured dancers performing choreography that reflected the backstory of the clothing.

Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion, UAL, said in a statement: “At a time when physical retail has been under pressure, the arrival of Outernet London will return a sense of wonder to the capital.

“These giant digital backdrops will allow us to create engaging immersive retail experiences, where the collision of digital content with live entertainment and shopping provide a truly unique experience for each and every visitor.”

Watch the video below:

Video: FIA London via YouTube