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AMD present graduates with its first digital retrospective

By Andrea Byrne

Feb 23, 2021

The German Akademie Mode and Design (AMD) has presented graduates from Berlin, Düsseldorf, Hamburg and Munich with its first digital retrospective called W.21.

The retrospective will showcase graduates from fashion design (BA), fashion and design management (BA), design management (BA), sustainability in creative industries (MA) and fashion journalism/media communication on 27 February.

The vice dean of AMD Munich, Professor Ulrike Nägele, said in a statement: “With a virtual retrospective, our graduates of the creative and design courses can stage their theses on a new media level, exploit their visual possibilities to a greater extent and thus make them even more visible.”

At the event, there will be video clips and a 90-minute international live talk by the Master graduates of the sustainability in creative industries course. Those speaking include industry professionals: Orsola de Castro from Fashion Revolution, Emelie Franklin from Fashion for Good, Jonna Haegbloom from Circular Fashion and Vanessa Egli from global design company IDEO.

As well, the final collections on concepts including societal, social and political topics of all 57 fashion design students will be shown. The finale of W.21 will announce the three best fashion design collections per location and the best fashion journalism/media communication retrospectives.

The presentations of the best graduates from all AMD courses in the areas of fashion, media, management and design will be available on the new AMD stage portal from the end of March.

The dean of studies for fashion design (BA), Professor Susanne Müller-Elsner, said in a statement: “At the moment there is a lot of discussion about sustainability, about consumption and in fashion there is a cry for one's own vision. Which often leads to confusion and perplexity in the industry.

"But we see the crisis as an opportunity and are proud of what our graduates have achieved under the current circumstances! The future of fashion belongs to good products and innovative concepts.”

Credit: Pia Leberfinger

Photographer: Quang Le