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Coterie confirms physical New York event for September

By Kristopher Fraser

May 20, 2021

Fairs

Image: coteriefashionevents.com

Informa Markets Fashion, the host of fashion trade events including, Magic, Coterie, Project, and Sourcing at Project, has confirmed the much return of its flagship New York-based event, Coterie New York. With a planned full-scale return for the Coterie community, the event will present strengthened, product forward shopping and showcasing opportunities, enhanced white glove retail concierge services, as well as a robust lineup of educational programming and networking opportunities.

The show is scheduled to take place from September 19 - 21 at the Jacob Javits Center. Coterie New York will highlight a more product-forward experience for the women’s contemporary market. Collectively located upstairs on “Level 3,” apparel will be cohesively showcased with footwear and accessories. This “complete look” approach in featuring multiple product categories alongside each other will provide retailers with a more streamlined shopping experience to discover a larger array of products, while giving brands opportunity to meet more retailers and better target the right buyers for their brand. Retailers can also find an updated assortment of cohesively merchandised apparel categories, such as elevated contemporary collections, vintage, footwear, accessories, and beauty along with the return of destination, Coterie’s swimwear and resortwear community, and Edit, Coterie’s elevated and advanced international collections. Coterie New York will also feature “curations”, such as minority-owned, and sustainable brands, which will be displayed and woven throughout the show floor to highlight new areas of shopping interest as retailers look to deliver on updated consumer demands and diversify their inventory offerings. 

“With this season’s exciting return of one of the most major events of the year for the elevated and advanced contemporary women’s market, our brands and retailers can expect a strengthened, product forward shopping experience designed to increase discovery and connection,” said Courtney Bradarich, vice president of contemporary women’s events at Coterie, in a statement. “We’re reviving and enhancing all the fundamental elements core to Coterie’s 30-year legacy, while also investing in more consultative, high touch services, advanced original content, and upscale experiences to become an invaluable tool and resource that serves the industry in much larger ways than ever before.”

“Over the last year we’ve invested heavily in developing, optimizing, and enhancing our B2B solutions for our customers,” said Kelly Helfman, commercial president of Informa Markets Fashion, in a statement. “With the return of our live events, we are taking the next steps in what we believe is the true future of wholesale - a hybrid approach.”

Coterie will also return to Miami in July during Swim Week with destination: miami by Coterie, Informa Markets Fashion’s previously announced women’s resortwear and swimwear market event. Located at Eden Roc Hotel in Miami Beach and along with sister event, Project: Miami, destination: Miami by Coterie will showcase vacation-inspired apparel, accessories, and footwear spanning contemporary, advanced contemporary, and affordable luxury price points.